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Modern automobiles present several engineering challenges, particularly as the software-defined vehicle (SDV) comes more into focus. These challenges include, but certainly are not limited to, software complexity, electrification, autonomous drive, connectivity, and over-the-air (OTA) updates, to the supply chain. These challenges often require multidisciplinary innovation to enhance performance, safety, and environmental impact. At the Automotive Technologies Virtual Conference, we will tackle some of these challenges, spearheaded by industry experts.
Thu, May. 15, 2025 · 8:00 am (PDT)
When designing just about any aspect of a modern automobile, safety and security must be prominent in your priority list. However, with the evolving levels of technology in modern vehicles that aspect of the design is somewhat of a moving target, as both the supply chain and users’ needs evolve. To understand just how things have changed and in which directions, we have invited Lee Harrison, the Director for Automotive IC Solutions at Siemens to provide the Keynote Address for this year’s Automotive Technologies Virtual Conference. Lee will dive into how these technology changes impact automobile design, showing where the industry stands today, and explaining the areas that the semiconductor vendors are ahead of the curve versus the areas that require more work. He will also look at these aspects with respect to autonomous vehicles, which presents their own set of challenges. Lee will explain how those challenges can trickle down into every aspect of the automobile’s design.
Director, Product Marketing and Automotive IC solutions, Siemens Tessent Division
Lee Harrison is Director, Product Marketing and Automotive IC solutions, with Siemens Tessent Division. He has over 25 years of industry experience with Siemens Tessent DFT products and has been involved in the specification of new test features and methodologies for Siemens customers, delivering high quality DFT solutions. With a focus on safety and security, Lee is working to ensure that current and future DFT requirements of Siemens’s Automotive customers are understood and met. Lee Received his BEng in MicroElectronic Engineering from Brunel University London in 1996. Lee presents regularly at industry conferences such as DAC, ITC, VTS, ETS, DATE etc.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 8:45 am (PDT)
When working on automotive advanced driver assistance systems (ADAS), engineers face several technical challenges, arising from the complexity of the technology, the need for safety, and strict regulatory and industry standards. In this session, we will focus on the reliance on multiple sensors, such as cameras, LiDAR, radar, ultrasonic, etc., to provide a comprehensive understanding of the vehicle’s environment, the make decisions in real time based on that data. In some cases, those decisions are based on machine-learning (AI) models.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 10:00 am (PDT)
EV chargers must consider a host of issues for deployment, and all are fair game for this session. These include charging speed vs. battery life; impact on the grid and infrastructure; interoperability/compatibility; user experience; and cybersecurity. And as newer power technologies roll out, it’s important for developers and integrators to understand what technologies are at their disposal and the tradeoffs associated with each.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
Thu, May. 15, 2025 · 11:15 am (PDT)
There’s little debate over whether the software-defined vehicle (SDV) represents the future of the automobile. What is still a challenge in this space is the path that we will take to define that car. Specifically, this session will look at software integration and coordinating between diverse systems; ensuring real-time performance; securely implementing over-the-air (OTA) updates and other cybersecurity issues; functional safety; hardware-software co-design; and of course, the user experience.
Executive Vice-President, Brand Director, Embedded Franchise, OpenSystems Media
