Web 2.0 strategies are now a must for all marketers, managers and sales engineers. Over the past few years, businesses have been trying to grasp MySpace, Facebook, Second Life, blogs, Flikr, YouTube, and Twitter and integrate them into their outbound marketing campaigns. Of these, Twitter is currently seeing the faster growth as a communication tool for the B2B marketplace. It is fast becoming an integral part in both personal and professional communication. During the last year, the embedded marketplace has had a groundswell of activity on Twitter. Twitter has been used to promote leading tradeshows, Tweet Up's, attract attention to webcasts, white papers, new products and communities. It is also used frequently to develop and support customer’s activities for sales manager. Many vendors use this tool as an economical and effective way to expand their influence, while others have lagged and have been late to engage The hour-long webcast will discuss the benefits of using Twitter, the use of 3rd party tools and the need to integrate it into your social media campaigns to build relationships and meet customers. The presenters are leaders in successfully integrating Twitter into their marketing, sales and promotional campaigns.