Software that fails in any way is expensive, as much as $300B annually according to industry surveys: product recalls or fielding upgrades can impact revenues, profits, reputations, and the possibility of repeat business. Being efficient in achieving software quality is important, and there are new methodologies and tools to help do that. Experts at IBM Rational will share their expertise in this exclusive event, looking at how to achieve better quality in software development through improved requirements traceability, integrated quality management processes, and wider and easier collaboration. Issues organizations are running into with large software development projects are explored, and technology solutions using IBM Rational tools are explained. Presenters will be available for Q&A after the presentation to address audience questions.