John Dixon, TI’s TMS320DM355 DaVinci™ Technology Marketing Manager provides an overview of one of the latest DaVinci based solutions: the TMS320DM355. This device is ideal for products that need low power consumption whether portable or plugged. At a price of less than $10, this device provides HD video performance and double the battery life of today's HD products. In addition to providing a high level overview of the integral software components, he also highlights the corresponding development tools available to start designing today.