Embedded Computing Design

Naama BAK

Founder

Understand Tech

Naama BAK is an entrepreneur with 15 years of experience in tech. He is the founder of Understand Tech, a generative AI platform for enterprises, and Trustii.io, a machine learning platform for data science challenges. He previously held roles at NXP Semiconductors, Orange, and Safran, working in cybersecurity across research, development, product marketing, and business development. He holds a Computer Science Engineering degree and an MBA.

Articles 1 - 2
Software & OS

Your Distributors Sell What's Easy. AI Just Made Your Parts the Easy Choice - Blog

July 22, 2026
Naama BAK Understand Tech  

The mass-market support gap has been around about as long as the industry has. Distributor FAEs, dedicated account teams, more training every year: all of it helped and none of it closed the gap. AI is the first thing I've seen that actually can.

AI & Machine Learning

Tackling the Documentation Mountain: Using AI to Navigate User Guides - Blog

January 16, 2026
Naama BAK Understand Tech  

Documentation for semiconductor products and embedded systems software solutions is extensive, often reaching into thousands of pages. Navigating the mountain of documentation is time-consuming and potentially error-prone.  This translates into high support costs for the companies selling these products and frustration for engineers.

Articles 1 - 2