Embedded Computing Design

Tawfik Jarjour

Consumer Technology Lead

Accenture

Tawfik Jarjour is an accomplished strategist and innovator with over 13 years of experience in management consulting. As Consumer Technology Lead at Accenture, he drives strategic planning and cultivates growth opportunities powered by emerging technologies for a wide range of global clients. Tawfik has authored multiple publications and filed a patent in innovative technology. When he’s not working, you’ll often find him outdoors—rowing, hiking, or playing disc golf.

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AI & Machine Learning

Consumers on AI: It’s About Engagement - Blog

January 23, 2025
Tawfik Jarjour Accenture  

Generative AI is everywhere. It’s on the phone you just looked at, the social media you consume, and that wearable that’s keeping you honest with your step count. As the technology becomes more ingrained in our daily lives, the new challenge facing companies isn’t simply innovation: It’s a matter of truly understanding consumers’ needs and delivering the products they want.

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