IoT enables collection of data like never before. But even if you are good at collecting data, where does that leave you? If you are a product manufacturer, you are likely still doing business the traditional way - recommending standard preventative maintenance to your customers, not getting any real feedback on the performance of your products in the field, and executing only a cursory services business. If you are an operator of an industrial installation such as a factory, you may have found one or two places where data is helping with decision making, but you still have unplanned downtime, quality isn't where you want it, and safety needs improvement.