Embedded Computing Design

Chris Mash

VP of Business Development

Ethernovia

Forward-looking technologist with a proven track record of developing, implementing and managing transition of Ethernet technologies within various markets including telecoms, enterprise, industrial, consumer, service provider and automotive. Over 13 years experience working within the automotive Industry, bridging technical and business development to drive the adoption of new technologies.

Articles 1 - 2
Automotive

Shrinking Automotive Power Chips to Advance Automotive AI - Blog

November 21, 2024
Chris Mash Ethernovia  

The much-lauded potential of artificial intelligence certainly extends across the automotive industry, with uses ranging from vehicle design and manufacturing to actual in-vehicle applications like safety and infotainment systems.

Automotive

Why Automotive Autonomy Needs a Network Upgrade - Blog

August 07, 2024
Chris Mash Ethernovia  

Autonomous vehicles have seen a major backlash in 2024, with high-profile accidents sparking public ire and forcing automotive companies to reassess their autonomous vehicle rollout strategies. Vehicular automation is a process still in its infancy, and the road from semi-autonomous vehicles with advanced driver assistance (ADAS) features to fully autonomous driving (AD) will be paved by next-generation in-vehicle networks.

Articles 1 - 2