Product Marketing Specialist

Analog Devices

Madhura Deyanda Poonacha graduated from the University of Galway with a postgraduate degree in marketing management in 2022. She joined Analog Devices in January 2023 as a product marketing specialist for ADI Ethernet to Edge Bus (E2B) 10BASE-T1S products in the Automotive Cabin Experience Business Group.

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Automotive

How 10BASE-T1S Ethernet Simplifies Zonal Architectures in Automotive Applications - Blog

January 10, 2025

With modern cars aiming to provide home-like comfort and entertainment, the demand for electronic control units (ECUs) has grown exponentially. However, older bus technologies and electrical/electronic (E/E) architectures are struggling to keep up. This article explores how Ethernet technology transformed cars into fully connected experiences.

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