Embedded Computing Design

Generally, semiconductor makers fall into one of two camps: high-volume, low-margin products, or low-volume, high-margin products. The proponents of each style would likely argue that their mentality

We talk a lot about the Industrial Internet of Things (IIoT), and clearly with good reason. Different people classify this industry in different ways,...

The CEO of nVidia, Jen-Hsun Huang, spends a lot of time talking about how great his company is and how great their products are. I’d likely agree with that assessment, but the discussion for this...

The CEO of nVidia, Jen-Hsun Huang, spends a lot of time talking about how great his company is and how great their products are. I’d likely agree with that assessment, but the discussion for this week

This week, the self-appointed Embedded Experts, that being Brandon Lewis and Rich Nass of Embedded Computing Design, discussed automotive technologies. The duo got into autonomous driving and ADAS...

In this week’s Five Minutes with…segment, I put Gregor Bleimann, President of Connected Development on the hot seat. The reason being was that he’s brand new to the company, about three weeks in,...

Just back from CES, it was clear that the electronics content in today’s cars is huge and growing. The question I asked Ray Zinn in our weekly chat, is whether this content is warranted, or whether it

If I had to pick one technology that got more than its share of attention at CES, it would be automotive. The products and technologies that were on d...

The Internet of Things (IoT) is everywhere. Yes, we know that, and it's getting a little tiresome saying it. Where we're now seeing some significant a...

Predictions are easy, mostly because very few people ever go back to check if the prediction came true. Ray Zinn, who has been in our embedded industry longer than most, has a pretty good track record

In our weekly chat, I asked Ray Zinn what he thought was the best thing that happened in our industry, and also the worst thing that happened in our industry this year. In a year that had a lot of goo

A start-up company often starts with a great idea. But it clearly takes WAY more than that. However, many entrepreneurs, or potential entrepreneurs don’t have a clue where to start. Ray Zinn, who ran

Standards are (too) often defined by the larger vendors and they often do so by circumventing the normal channels, simply because they have enough weight to throw around to make this happen. Is this f

President-Elect Trump says he’s going to build a wall to keep out illegal immigrants and do whatever he can to remove those illegals that are already here. Will that have an effect on our industry? Wo

Two of the topics that come up in just about every meeting I hold, either with design engineers or suppliers, are IoT and automotive technologies. App...

Surprise, surprise. Donald Trump shocked the world and won the U.S. Presidential election. While there are so many things to debate with respect to his candidacy, I asked Ray Zinn on our weekly call w

MEMS are quite common in the sensor world today. If you count up all the devices used in automobiles alone, you'd likely be in the tens of millions, i...

To say that the automotive electronics industry is hot right now would be one of the bigger understatements you could make. Just about every mainstrea...

There have been no shortage of very large companies acquiring or merging with other very large companies. The most recent announcement of Qualcomm buying NXP for somewhere in the neighborhood of $40 b

Data storage, including flash memory, is all the same, right? Well, not exactly. And the divide becomes far wider when you're talking about industrial...