Executive Vice President

Embedded Computing Design

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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Automotive

Embedded Executive: Defining the SDV, Arm - Podcast

July 17, 2024

If the software-defined vehicle (SDV) comes off as planned, life for consumers becomes a whole lot easier. “If” is the key word in that sentence, and there’s tons of debate as to when that might actually happen.
 

Industrial

Top-Notch Manufacturing: A DFI Factory Tour - Story

July 11, 2024

One of the best parts of my job is seeing products we write about being manufactured, whether it be semiconductors, boards, systems, tools, and so on. In many cases, we have to take the manufacturer's word. We can follow up with customers and suppliers, and we do, but seeing the manufacturing actually taking place, and watching the products roll down an assembly line is quite gratifying.

Networking & 5G

Embedded Executive: What’s New in Wi-Fi, Infineon - Podcast

July 10, 2024

Is Wi-Fi even a thing anymore? What I mean by that is, at least from the users’ perspective, Wi-Fi just works, and that’s not much to think about. However, behind the scenes, a lot has to happen to make that “ubiquitousness” happen. To get a better understanding of what is happening back there, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon. We get into the latest standards, including Matter, on this week’s Embedded Executives podcast.

Analog & Power

Embedded Executive: A 40-Year Battery? with Tadiran - Podcast

June 26, 2024

Can batteries last for 40 years? And what is the application that would require such a timeline?

That’s the discussion I had with Sol Jacobs, the Vice President and General Manager of Tadiran Batteries.

The topic arose after the company’s recent whitepaper crossed my desk. To understand whether this was fact or simply a click-bait headline, I went to the source. Hear what Sol had to say on the matter in this week’s Embedded Executives podcast.

AI & Machine Learning

Visiting the AVerMedia Booth At COMPUTEX - Story

June 19, 2024

No trip to COMPUTEX would be complete without a visit to the AVerMedia booth. And as usual, the products and demos on display did not disappoint. If you’re not familiar with Taiwan-based AVerMedia, the company has been designing and manufacturing leading-edge AV peripherals and professional capturing, streaming, and embedded vision solutions for about 30 years. That would also include high-definition video and real-time AV products.

Analog & Power

AI Is Upping the Ante for Power Management: Embedded Executive with Infineon - Podcast

June 19, 2024

Why would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President of Infineon’s Power and Sensor Systems Division.

After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption in the data center, in AI applications, and lots of other places. So it only makes sense to put those engineers in the same room. Adam explained it better than I could, citing lots of power numbers and energy requirements needed by various applications, and how they vary in different regions. Check out this week’s Embedded Executives podcast.

Automotive

Embedded Executive: Memory For the Car Is Different, Micron - Podcast

June 12, 2024

Memory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit. As you might expect, Michael had no trouble answering the question. Hear what he had to say on this week’s Embedded Executives podcast.

AI & Machine Learning

COMPUTEX 2024 Keynote Addresses Put AI Front and Center - Blog

June 12, 2024

COMPUTEX stands tall as a place for our industry heavyweights to puff out their chests and talk about their company’s latest and greatest technologies. The Keynote Addresses at this year’s event, held last week in Taipei, Taiwan, lived up to that billing

Automotive

Embedded Executive: The Uncrashable Car, Indie Semiconductor - Podcast

June 05, 2024

Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phenomenon a reality. Check it out.

AI & Machine Learning

Embedded Executive: Going All In on Generative AI, Synopsys - Podcast

May 29, 2024

Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executives podcast. He laid out what the Center looks like today, and what it will mean to the entire industry going forward.

AI & Machine Learning

DevTalk with Rich and Vin (and SiLabs CEO) - Podcast

May 24, 2024

In this episode of DevTalk with Rich (Nass) and Vin (D’Agostino), Matt Johnson, the CEO of Silicon Labs joins us. It’s a lively discussion, starting in rural Maine, and ending with “Should engineers be concerned that AI will take their jobs?” Listen in for some interesting responses.

Processing

Embedded Executive: A Raspberry Pi Really Can Be Secure, Zymbit - Podcast

May 22, 2024

Understatement: Raspberry Pi is popular with the embedded community.

Myth: Raspberry Pi is not a secure platform.

I believed in that myth until a recent conversation with Alex Kaay, the CTO and co-founder of Zymbit. The beauty of the Pi is in its simplicity, but don’t equate simplicity with unsecure. Alex walked me through why people's beliefs are what they are, and more importantly, why those beliefs are misguided. Check out this week’s Embedded Executives podcast and see if you’re a believer.

Software & OS

NI Connect Reaffirms Commitments to LabVIEW, AI - Blog

May 21, 2024

There have been many changes at NI recently, particularly with the fairly recent acquisition of the company by Emerson. But one thing that appears to remain unchanged is the company’s allegiance to test and measurement.

Industrial

Embedded Executive: Choosing a Medium For Smart Metering with the Wi-SUN Alliance - Podcast

May 15, 2024

One area of technology that many vendors and technologies are gunning for is smart metering, whether commercial or residential electric meters, water meters, or something else.

The number of potential meters is HUGE. But which technology makes the most sense for this application? As you might expect, it depends on who you talk to. For this podcast, I spoke to Phil Beecher, the President and CEO of the Wi-SUN Alliance. Phil explained why Wi-SUN makes the most sense in this week’s Embedded Executives podcast.

Consumer

Embedded Executive: What You Can Do With Medical Wearables, Analog Devices (ADI) - Podcast

May 08, 2024

Medical wearables can greatly enhance the quality of life for many people. This can be done by instantly accessing medical information and potentially alerting a professional, or simply tracking stats on an individual.

According to Andrew Burt, the Director of Product Line Management of Digital Healthcare at Analog Devices, his company has produced a kit for developers who are coming up with ideas on how to pull in this data and then what to do with it. It’s pretty amazing what can be done, and it’s not nearly as hard as you might think. Check out this week’s Embedded Executives podcast.

Correction: The ADI wearable device referred to in the podcast has received FDA 510(k) clearance, not FDA approval.

Storage

Embedded Executive: AI Effects All Subsystems Including Memory, with Micron - Podcast

May 01, 2024

In this era of AI, designers have to think differently about every aspect of their projects. That includes the memory subsystem. To that end, Micron had a series of announcements to help facilitate AI, particularly on mobile devices (most compact UFS package, collaboration with Samsung, and Magic6 Pro smartphone). But beyond each subsystem, there’s just so much that needs to be learned and still so much that’s unknown. That’s where this week’s Embedded Executives podcast takes us. On this episode, I spoke to Mark Montierth, a Corporate VP and the General Manager of Micron’s Mobile Business Unit.

Software & OS

DevTalk with Rich and Vin (and Digi CEO) - Podcast

April 25, 2024

Welcome to a slightly different version of our DevTalk with Rich and Vin podcast. In addition to doing our traditional tech talks, which you’ve clearly told us that you enjoy, we will be producing discussions with CEOs. But we won’t be going through the usual company blah, blah, blah. We’re going to dig a little deeper and find out what really drives these individuals, who are obviously very determined, or they wouldn’t be in the positions they are in. And we told them that to be a guest, they couldn’t limit or filter our questions in any way; anything and everything is on the table. 

To get us started, we spent some time with Ron Konezny, the CEO of Digi International.

Debug & Test

Pre-Compliance Testing is a Must: Embedded Executive, Rohde & Schwarz - Podcast

April 24, 2024

Pre-compliance testing is a phenomenon that should be a no-brainer, but for lots of reasons—none of them good—it’s not always done. When you’re doing a design that requires RF and you don’t do the testing, you’re really asking for trouble. That goes double for a product that’s going to ship into multiple geographies. To understand how this process should occur, I spoke to Paul Denisowski, a Product Management Engineer at Rohde & Schwarz, on this week’s Embedded Executives podcast.

Processing

Embedded Executive: Looking For a Job? Focus on Your Writing, Webster & Webster - Podcast

April 17, 2024

Engineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting numerous applications.

To understand what this means and the effect it could have on an engineer’s future, I brought back Marcus Webster, who is the principal of Webster & Webster Associates. Marcus last spoke to us about the engineering shortage. Check out this week’s Embedded Executives podcast.

Processing

Embedded Executive: Proprietary Vs. Open AI Ecosystems, Infineon - Podcast

April 10, 2024

AI MCU vendors have mostly been putting themselves into two camps when it comes to the ecosystem. On one side, the vendor is providing everything themselves. In the other camp, the vendor is relying on partners and the community at large to provide the ecosystem. I recently spoke to Steve Tateosian, SVP of Industrial MCUs, IoT, Wireless, and Compute Business at Infineon, as the company just announced a bunch of AI MCUs and I wanted to find out which camp he was residing in. Find out on this week’s Embedded Executives podcast.

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