Embedded Computing Design

The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast.

John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit. After setting me straight, John talks about the last 20% of a design that the customer needs to figure out for themselves, amongst other things.

What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of.

I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast.

We discussed the differences between various tiers of vehicles, how they are upgraded, and what we should be looking out for as we move forward.

Note that John has his podcast and was gracious enough to have me on as a guest recently. Hear that one here.

Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself?

That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver’s CEO and Co-Founder, Adam Tilton on this this week’s Embedded Executives podcast.

The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable.
 

Wireless power transfer is one of the cooler applications I’ve come across recently. It’s getting a lot of attention lately, because its potential is huge, in a fairly broad spectrum of applications. When I saw that Eggtronic had a development kit that would allow me to play around with the technology, I jumped on it. The promise of highly efficient wireless power transfer is quite exciting.

With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component.
 

I spent three days at electronica in Munich last month and saw some amazing technologies and products, in addition to meeting some old friends, and (hopefully) making some new ones. Rumor has it that there were about 80,000 attendees and almost 3,500 exhibitors, spread out over 18 halls. Oh, and it was cold, very cold.

We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings.

The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper strategy in place, your design could be doomed before it even gets started.

To understand where to begin, and what path to take with the data strategy, I spoke to Johannes Biermann, the President and COO of aicas, who gives some guidelines for developers, on this this week’s Embedded Executives podcast.

When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer.

Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore, to be my guest on this week’s Embedded Executives podcast.

Most people in our embedded industry are familiar with Steve Sanghi, who has been the CEO of Microchip for more than thirty years. Steve took over the company in its not-so-successful early days and brought it to the great heights we know today, as a multi-billion dollar semiconductor powerhouse.

Steve stepped down from the CEO role a few years ago and is now doing lots of philanthropic work and writing a few books. We were thrilled and honored to have Steve join us on the latest episode of DevTalk with Rich and Vin.

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case.

That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast. Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B.

With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Executives podcast.

For the automakers, weight reduction in electric vehicles (EVs) is at or near the top of their engineering priority lists. EVs are traditionally heavier than their non-electric counterparts even if those weight reductions come in small increments, every little bit counts.

The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats.
 

Maher Matta, the President of the Americas division of Infineon Technologies agreed to join Rich and Vin on this podcast episode. The audience will likely relate to the route taken by Maher, as he came up through the engineering ranks, starting as a bench engineer. As you might expect, there were some bumps and bruises along the way. If you subscribe to the theory that the proof is in the pudding, the evidence is clear—the reign under Maher is working. The company is thriving and is a leader in many of the spaces in which it competes. Hear what Maher had to say about his rise through the ranks.

Testing high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case.
 

We’ve talked a lot about the software-defined vehicle. This week, we are discussing the electrification of that same automobile on the Embedded Executives podcast.As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. As Sayeed Ahmed, a director at Infineon Technologies, states, the benefits of doing that are great, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.

TSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable.
 

The space program has come quite far in the last decade when it comes to sending people to Mars and building a colony there. If you’re wondering what it would take to accomplish that, check out the book Colonizing Mars by Frank Norris. Or, take the easy way out and check out the latest DevTalk with Rich and Vin podcast, where we invited Frank on as a guest.

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point.

To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast.