Embedded Executive: Electrification of the Automobile, Infineon

By Rich Nass

Contributing Editor

Embedded Computing Design

October 23, 2024

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Embedded Executive: Electrification of the Automobile, Infineon

We’ve talked a lot about the software-defined vehicle. This week, we are discussing the electrification of that same automobile on the Embedded Executives podcast.As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. As Sayeed Ahmed, a director at Infineon Technologies, states, the benefits of doing that are great, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.

 

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

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