Executive Vice President

Embedded Computing Design

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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Storage

Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon - Podcast

November 20, 2024

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case.

That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast. Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.

Automotive

Embedded Executive: The In-Cabin User Experience, indie Semiconductor - Podcast

November 13, 2024

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B.

With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Executives podcast.

Analog & Power

Power Modules Result in Smaller (and Lighter) Vehicles - Blog

November 07, 2024

For the automakers, weight reduction in electric vehicles (EVs) is at or near the top of their engineering priority lists. EVs are traditionally heavier than their non-electric counterparts even if those weight reductions come in small increments, every little bit counts.

Security

Embedded Executive: Zero-Trust Architecture, Infineon - Podcast

November 06, 2024

The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats.
 

Processing

DevTalk with Rich and Vin: Maher Matta, President, Infineon Americas - Podcast

October 31, 2024

Maher Matta, the President of the Americas division of Infineon Technologies agreed to join Rich and Vin on this podcast episode. The audience will likely relate to the route taken by Maher, as he came up through the engineering ranks, starting as a bench engineer. As you might expect, there were some bumps and bruises along the way. If you subscribe to the theory that the proof is in the pudding, the evidence is clear—the reign under Maher is working. The company is thriving and is a leader in many of the spaces in which it competes. Hear what Maher had to say about his rise through the ranks.

Analog & Power

Embedded Executive: The Future of Battery Testing, Tektronix - Podcast

October 30, 2024

Testing high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case.
 

Automotive

Embedded Executive: Electrification of the Automobile, Infineon - Podcast

October 23, 2024

We’ve talked a lot about the software-defined vehicle. This week, we are discussing the electrification of that same automobile on the Embedded Executives podcast.As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. As Sayeed Ahmed, a director at Infineon Technologies, states, the benefits of doing that are great, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.

Industrial

Embedded Executive: Deploying TSN, Mitsubishi - Podcast

October 16, 2024

TSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable.
 

Industrial

DevTalk with Rich and Vin: Buckle Your Seatbelt, We’re Going to Mars - Podcast

October 11, 2024

The space program has come quite far in the last decade when it comes to sending people to Mars and building a colony there. If you’re wondering what it would take to accomplish that, check out the book Colonizing Mars by Frank Norris. Or, take the easy way out and check out the latest DevTalk with Rich and Vin podcast, where we invited Frank on as a guest.

Automotive

Embedded Executive: The SDV Is Coming, and It’s Complicated, Infineon - Podcast

October 09, 2024

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point.

To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast.

Open Source

Embedded Executive: Developers Need Great Hardware AND Great Software, Analog Devices - Podcast

October 09, 2024

Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software.
 

Software & OS

Embedded Executive: Zephyr Could Be the OS You’ve Been Waiting For, Linux Foundation - Podcast

October 02, 2024

If you’re not familiar with Zephyr, shame on you. It’s an open-source, real-time operating system (RTOS) for resource-constrained devices. That’s how it differs from Linux, which is more of a mainstream OS.
 

Processing

Embedded Executive: Avnet Spins Out New Brand, Tria/Avnet - Podcast

September 18, 2024

Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria, the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities.

Automotive

Embedded Executive: The SDV Could Be More Vulnerable, SiFive - Podcast

September 11, 2024

As you might expect, the code base in the software-defined vehicle is growing in leaps and bounds, with more features being added and the functionality within those features growing (and becoming more complex).

Is the downside to that ballooning code base the fact that more holes are being introduced to welcome hackers?

Automotive

Embedded Executive: What is an SDV? Infineon - Podcast

September 04, 2024

Do you know what a software-defined vehicle (SDV) is? You likely have your definition, which may or may not be the “right” definition.

Just getting that baseline is where my discussion started with Ray Notarantonio, Infineon’s Senior Director of Vehicle User Experience in this week’s Embedded Executives podcast. We explored what’s possible with an SDV, when you should expect it, and what’s holding up the various aspects.

Storage

Embedded Executive: The Latest in Memory Technology, Macronix - Podcast

August 28, 2024

Memory technology continues to move along at a healthy pace. Innovations continue to come, and there does not seem to be a slowdown on that horizon. Whether it’s NAND, NOR, or something else, you can expect to see advances in densities, speeds, costs, and so on.

Software & OS

DevTalk with Rich and Vin: Requirements-Management Tools - Podcast

August 21, 2024

As the complexity of our embedded systems has exploded, particularly in the automotive space, a requirements-management tool has moved into the “must-have” category.

Networking & 5G

Embedded Executive: Bluetooth Continues to Excel, Infineon - Story

August 21, 2024

Bluetooth has been around for a quarter century. That’s a very, very long time in technology years. It’s evolved into one of the most omnipresent standards ever produced. That said, it continues to grow with new features and enhancements, which result in new use cases.

I spoke to Shantanu Bhalerao, the Vice President of Bluetooth Products for Infineon Technologies on this week’s Embedded Executives podcast to understand how that works and what's still to come for Bluetooth.

AI & Machine Learning

Embedded Executive: Design to the Smart Edge, Ceva - Podcast

August 14, 2024

Everything is connected, everything is smart, and AI controls everything. And it all comes back to the “smart Edge.”

While these statements seem to be a bit over-arching, there’s a lot of truth to them. But building and then designing around that smart Edge can be quite tricky. Add TinyML to the equation, and it should become clearer (well, maybe).

To better understand what that means exactly, I spoke to Amir Panush, the CEO of Ceva on this week’s Embedded Executives podcast.

Automotive

Embedded Executive: The Latest Activities in the SDV, LeddarTech - Podcast

August 07, 2024

The software-defined vehicle (SDV) requires lots of horsepower, and in many cases, extensive use of AI. Is the world ready for this application? More importantly, are the automakers ready?

This is the avenue I went down with Frantz Saintellemy, the President and CEO of LeddarTech. We discussed the ecosystem, the available products, the activities in different regions, and the prevailing perceptions in this week’s Embedded Executives podcast.

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