Executive Vice President

Embedded Computing Design

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

Articles 1 - 20
IoT

Embedded Executive: Going From Prototype to Large-Scale Production | Sixfab - Podcast

June 18, 2025

The line between a maker and a maker pro is quite fuzzy. In my opinion, the maker wants to build one of something, and likely won’t want to build more than one. The maker pro starts out building one, but knows somewhere down the line that the project could turn into a far larger volume. 

If you fall into that latter group, does that change some of your design decisions, even where you begin? 

Do you start with a Pi, or do you use something that’s more “professional?” 

This is the conversation I had with Okan Saracoglu, the Vice President of Growth at Sixfab. Hear what he had to say on the subject forward, on this week’s Embedded Executives podcast.

AI & Machine Learning

DevTalk with Rich and Vin: Knowing Where your AI Project Should Start - Podcast

June 11, 2025

If you believe all the hype, it seems that AI is being integrated into nearly every embedded computing platform. It may not be everyone, but the percentage is fairly high and growing. 

So, as a developer, do you know what your starting point should be for your project? 

What Vin and I discovered, thanks to Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River, is that a whole lot of questions need to be answered before you even get to the starting point. Hear it for yourself on this episode of the DevTalk with Rich and Vin podcast.

Security

Embedded Executive: Get to Know ISO 8800 | Perforce - Podcast

June 11, 2025

ISO 8800 is a standard aimed at functional safety in automotive applications, pertaining to artificial intelligence. It provides the guidelines for integrating AI systems into any safety-related functions of road vehicles. In full disclosure, I wasn’t aware of this standard, and I was frankly surprised I wasn’t. 

To remedy the situation, I invited Jill Britton, the Director of Compliance at Perforce, onto this week’s Embedded Executives podcast. Jill explained what the standard is all about and which parts of it are key for embedded developers to understand.

Open Source

Embedded Executive: 20 Years and Still Going Strong | Eclipse Foundation - Podcast

June 04, 2025

Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. 

HPC/Datacenters

Embedded Executive: AI Is an Energy Hog That We Have To Deal With | Empower Semiconductor - Podcast

May 28, 2025

We talk about AI a lot here at Embedded Computing Design, and that’s a huge understatement. What we don’t talk about often is the power required to keep the data centers going, specifically the data centers that form the backbone of all this AI activity. 

When you talk to experts in this space, they’ll tell you that the amount of power needed, specifically the power density, is staggering. One of those experts, Tim Phillips, President, CEO, and Founder of Empower Semiconductor, joined me on this week’s Embedded Executives podcast. He gave some insight into what we need to do to handle the power (and associated heat) issue.

Healthcare

Tear Down: Noise Luna Ring - Blog

May 22, 2025

The best part about writing Tear Down articles is that I get to try out the latest/coolest products. The worst part is that I have to take the products apart, and only having a hammer in my toolbox, the products never work again.

Analog & Power

Embedded Executive: Hear From an Embedded Leader | Nordic Semiconductor - Podcast

May 21, 2025

Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. 

Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some of the moves he has made in his tenure, and what can be expected going forward, on this week’s Embedded Executives podcast.

Open Source

Embedded Executive: Security Through Open Source | Tropic Square - Podcast

May 14, 2025

Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense.

To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square, on this week’s Embedded Executives podcast.

The company is a fabless semiconductor vendor that specializes in secure elements. Jan and I went through the process behind staying secure and the role that open source plays in it.

Processing

Embedded Executive: Move Your Processing to Your Memory Subsystem | PIMIC - Podcast

May 07, 2025

In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So why hasn’t someone done this? 

Someone has, and that would be PIMIC. To learn what this means and how it works, I spoke to Subi Krishnamurthy, the Founder and CEO of PIMIC, on this week’s Embedded Executives podcast.

Software & OS

Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS - Podcast

April 30, 2025

Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at least six months to get software certified. 

To understand exactly what functional safety is, what the testing process is like, and how and when a developer should get started, I spoke to Bill Lamie, the President and CEO of PX5 RTOS, and someone who’s been through the rigors of functional safety testing on this week’s Embedded Executives podcast.

Software & OS

DevTalk with Rich and Vin: Rust - Podcast

April 24, 2025

You likely have heard of the Rust programming language, known for its safety features. But, like me, you may not know its details, and frankly, why you should be considering it for your next design. For those reasons, Rich and Vin invited Jonathan Pallant, a Senior Engineer with Ferrous Systems, to join them on this episode of DevTalk with Rich and Vin.

Software & OS

Embedded Executive: Real Time Is a Misnomer | McObject - Podcast

April 23, 2025

In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems does it cause? This is the beginning of the discussion I had with Steve Graves, the Founder and CEO of McObject, on this week’s Embedded Executives podcast. Steve has to deal with this issue regularly, so his opinions are quite valid.

Networking & 5G

Informal Testing Proves that Wi-Fi HaLow is the Real Deal - Blog

April 22, 2025

When I attended CES in Las Vegas back in January, I came across Morse Micro, a provider of Wi-Fi HaLow ICs. I was unfamiliar with that specification, so I attempted to learn more. Apparently, I wasn’t the only one looking for more insight into this specification, because the company’s tabletop area was jam-packed, and being that I was already late for another appointment, I never hooked up with the Morse team. That changed when I attended Embedded World in Nuremberg last month. I got the full download on the spec, the company, and its latest SoC/transceiver.

HPC/Datacenters

Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron - Podcast

April 16, 2025

If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. 

So, how do you manage that tradeoff, and when you do, what other factors come into play? 

To better handle this topic, I spoke to Praveen Vaidyanathan, the Vice President and General Manager of Micron Technology’s Data Center Business Unit, on this week’s Embedded Executives podcast.

Analog & Power

DevTalk with Rich and Vin: Reverse Engineering - Podcast

April 10, 2025

Just about everybody in the engineering space has reverse-engineered a product at some point. It might have been for professional reasons, like seeing how a competitor is attacking a problem or simply seeing how they engineered a product. Or it could have been for personal reasons, because the product stopped working, or simply because they wanted to. 

Note: If you search for “Tear Down” on Embedded Computing Design, you can see the products we’ve reverse-engineered.

Then there are those people, like the folks at emproof, who get paid to reverse-engineer products, particularly on the software side. Tim Blazytko, the company’s Chief Scientist, Head of Engineering, and Co-Founder, joined us on this episode of DevTalk with Rich and Vin to share some of his experiences with reverse engineering.

Networking & 5G

Embedded Executive: Minimize the Power in Your WiFi Network | Infineon - Podcast

April 09, 2025

Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. 

To understand what the current state of the art is, both in terms of power levels and the WiFi standard itself, which is moving to version 7, I spoke to Sivaram Trikutam, the Vice President of Wi-Fi Products for Infineon on this week’s Embedded Executives podcast.

Processing

Embedded Executive: Chip Design Is Not Getting Easier | Siemens - Podcast

April 02, 2025

Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before. 

This sounds like a lot of black magic, but it becomes less cloudy when someone who understands the process walks you through it. To get more clarity for myself, I invited Scot Morrison, the Vice President of Shift Left Software Product Management at Siemens EDA, to be my guest on this week’s Embedded Executives podcast. Scott first lays out the problems, then walks through some of the various solutions.

Networking & 5G

Embedded Executive: Yes, You Can Do This With Bluetooth | Blecon - Podcast

March 26, 2025

Just when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe it myself, I asked Simon Ford, the Founder of Blecon, the company providing the demo, to explain what it is, how it works, and why it’s so difficult to achieve. Hear it on this week’s Embedded Executives podcast.

Security

Embedded Executive: Consider Security Far Earlier Than You Think | NXP - Podcast

March 19, 2025

We often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. 

To understand what that means, I spoke to Denis Noel, the Director of Strategy in the Secure Connected Edge business unit at NXP on this week’s Embedded Executives podcast. Denis walked through each of the various steps a developer should be taking.

Security

Embedded Executive: Hacks Are Still Happening | Digi - Podcast

March 12, 2025

Don’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” mentality in place in our space. It’s hard to believe we are still having this discussion, but we are. 

I also expressed my frustration on this week’s Embedded Executives podcast with Josh Heller, the Manager of Product Security at Digi International. Josh confirmed my fears, but had some great suggestions to help solve the problem.

Articles 1 - 20