Executive Vice President

Embedded Computing Design

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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Analog & Power

Embedded Executive: Isolators Without A Power Supply, Infineon - Podcast

February 28, 2024

Have you ever heard of an isolator without a power supply? I hadn’t either, until now, sort of. That’s not exactly what Infineon is launching, but it’s close enough that I needed to have a conversation with Daniel Callen, Infineon’s Sr. Manager in the Power IC Group to understand exactly what the company is launching.

If your application is in solid-state relays, industrial automation (PLCs), or commercial HVAC controllers, this is a conversation you should hear. Check out this week’s Embedded Executives podcast.

Analog & Power

Embedded Executive: MEMS-based Speakers are Possible, xMEMS Labs - Podcast

February 21, 2024

MEMS have been used in lots of sensors and even in microphones. But, until now, I hadn’t seen them used in speakers. xMEMS Labs is one vendor that’s doing just that, and the sound is incredible. When you hear how it works, it really makes a lot of sense. And if you listen to this podcast, you will hear exactly how it works. Check out my discussion with Mike Housholder, the Vice President of Business Development at xMEMS Labs in this week’s Embedded Executives podcast.

IoT

Embedded Executive: Big Steps for the Z-Wave Alliance - Podcast

February 14, 2024

There’s a new sheriff in town when it comes to the Z-Wave Alliance, a newly formed standards development organization. The new Chairman of the Board of Directors at the Z-Wave Alliance is Avi Rosenthal, whose day job is the Managing Partner of bluesalve partners.

Processing

DevTalk with Rich and Vin: Chiplets - Podcast

February 08, 2024

Chiplets are quite in vogue these days. But are they the solution to all your problems? Probably not, but that doesn’t mean you shouldn’t understand what they are, how they work, and how you can implement them in your design. Check out this installment of DevTalk with Rich and Vin and you’ll at least have a baseline understanding of this technology.

Open Source

Embedded Executive: Customize Your COM Express Design, Sealevel Systems - Podcast

February 07, 2024

COM Express has been around for at least a decade. While many people think of it as a standard architecture (it is), it can be customized in lots of different ways. To understand how a standard can be made custom while remaining standard, I spoke to Earle Foster, a Senior Vice President, Sealevel Systems in this week’s Embedded Executives podcast. It’s actually easier than you might think.

AI & Machine Learning

Advantech Bolsters Partnerships to Further AIoT and Edge Computing - Blog

February 05, 2024

At the recent Advantech World Partner Conference, the company made a serious focus on two key themes:

  • Edge evolution, which is all about shaping the future of embedded and emerging businesses;
  • Working with partners, with solutions from Edge to Cloud.
AI & Machine Learning

Reflecting Back on Advantech’s WPC - News

February 01, 2024

It was a couple of months ago, but it feels like yesterday that I was at the Advantech World Partner Conference, held at the company’s headquarters in Taiwan. As a refresher, the event is held live, in-person, but much of the content is captured and available virtually after the fact.

Software & OS

Embedded Executive: ThreadX Is Now Open Source, Eclipse Foundation - Podcast

January 31, 2024

A few years ago, Microsoft acquired Express Logic, who’s key product was the ThreadX operating system. Fast forward to today, and Microsoft has released that operating system to the open-source community.

Analog & Power

Embedded Executive: We’ve Moved Past the GaN Starting Gate, TI - Podcast

January 24, 2024

We appear to be over the hump between hype and reality when it comes to GaN technology. Components and end products are readily available. But according to David Snook, the product line manager for  GaN products at Texas Instruments (TI), we are just scratching the surface of where GaN’s potential lies. Hear more in this week’s Embedded Executives podcast.

AI & Machine Learning

DevTalk with Rich and Vin: What Was Supposed to Happen in 2023 That Didn’t - Podcast

January 19, 2024

This is the time of year for predictions: What do you think will happen in 2024? 
 

Analog & Power

Embedded Executive: Timing is Everything, But You Probably Weren’t Aware of That, SiTime - Podcast

January 17, 2024

Timing devices within embedded systems are likely the most important components that you don’t know anything about. That’s a paraphrase from Piyush Sevalia, a Vice President at SiTime, and it’s certainly very true.
 

Automotive

Embedded Executive: What’s Real and What’s Hype in EVs, Wind River - Podcast

January 10, 2024

I feel like we have been two years away from fully autonomous vehicles for the last five years. It gets difficult to differentiate between what’s accurate and what’s fiction. To try to get at the truth, I spoke to Avijit Sinha, the newly appointed President of Wind River for this week’s Embedded Executive podcast. We get into the hardware, the software, and the standards. Note that Avijit was promoted just after we recorded this podcast!

Processing

Embedded Executive: Go Way Past Prototyping With Raspberry Pi - Podcast

January 03, 2024

Are you familiar with Raspberry Pi? Of course you are. But are you aware of all the things that you can do with it, or should do with it? First, if you think it’s a low-compute-power board, you are mistaken. Second, if you think you can’t go to production with a Pi, you’d be mistaken again. If you don’t believe me, listen to what Eben Upton, the Founder of Raspberry Pi had to say in this week’s Embedded Executives podcast.

Storage

Embedded Executive: Busting Memory Myths, Microchip - Podcast

December 20, 2023

Memory is typically a very simple component in your embedded system—or is it? I spent some time with Barry Blixt, a Director for Microchip’s memory business. We went through a list of typical memory “myths” to determine what’s true and what’s not true. Does memory wear out? How about rotating memory? These are some of the topics we covered. Check out this week’s Embedded Executives podcast.

Analog & Power

DevTalk with Rich and Vin: FPGAs for the Midrange Do Exist - Story

December 14, 2023

In the golden era of electrical engineering, when yours truly was a budding designer, we worked with a processor, like an 8051 or an 8085, and we wrote some code to go with it. Programmable log? It existed, but those things were too darn expensive for what we called mainstream or mid-range applications. 

Fast forward to today, and you’d be hard pressed to come up with application that doesn’t make use of programmable logic.

In this episode of DevTalk with Rich and Vin, we look at today’s landscape of FPGAs, particularly those that are, in theory, aimed at the mid-range of the market. And we bring in a special guest, Gordon Hands, a Senior Director with Lattice Semiconductor.

Software & OS

Embedded Executive: We Need People Who Can Write Quality Firmware, USA Firmware - Podcast

December 13, 2023

When it comes to writing code, we have a manpower problem. While that’s true for most aspects of the embedded engineering/development space, it’s particularly true for those folks writing firmware, which is one of the most critical, yet least glamorous parts of our profession. What’s the solution? Is it AI, to have the code written for us? That’s one of the potential solutions.  Listen to a few more in this week’s Embedded Executives podcast with Bill Merkel,  Vice President of Business Development at USA Firmware.

Software & OS

DevTalk with Rich and Vin: Do Engineers Understand the Basics of Engineering? - Podcast

December 07, 2023

When content gets posted to Embedded Computing Design that’s latest “The Basics of …” or “XYZ 101,” the content usually gets tons of page views. I always wondered why that was the case. Are our engineers not as knowledgeable as we think? Are they just checking to make sure their assumptions are correct? I decided this would be a good topic for Vin, who teaches classes in some of these basics. Check out this edition of DevTalk with Rich and Vin to see the response.

AI & Machine Learning

Embedded Executive: The Ecosystem For AI Is Ready, Renesas - Podcast

December 06, 2023

When it comes to the ecosystem, particularly around AI, you need all the parts to be available if you want to develop a system. We know that ecosystems forever continue to evolve, but it’s safe to dive into the waters at this point, according to Mohammed Dogar, the Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics.  In this week’s Embedded Executive podcast, we discuss, among other things, how the AI ecosystem has evolved, and what users can expect at this point.

Consumer

Embedded Executive: Wearable Medical Could Be 100M MCUs, Silicon Labs - Podcast

November 29, 2023

Wearable medical devices are poised to take off. I mean, really take off, thanks to a few different drivers, such as the aging population, the pandemic, and some concessions from the insurance companies.
 

Processing

Designing Low-Power HMIs Just Got Easier - Product

November 27, 2023

There’s a lot going on in the background of your design. In fact, in most cases, 90% (or more) of the development time is spent on things other than the HMI. However, it’s that HMI that gets all the attention because it’s the part of the design that the end user actually sees and interacts with.

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