Executive Vice President

Embedded Computing Design

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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Storage

Embedded Executive: Busting Memory Myths, Microchip - Podcast

December 20, 2023

Memory is typically a very simple component in your embedded system—or is it? I spent some time with Barry Blixt, a Director for Microchip’s memory business. We went through a list of typical memory “myths” to determine what’s true and what’s not true. Does memory wear out? How about rotating memory? These are some of the topics we covered. Check out this week’s Embedded Executives podcast.

Analog & Power

DevTalk with Rich and Vin: FPGAs for the Midrange Do Exist - Story

December 14, 2023

In the golden era of electrical engineering, when yours truly was a budding designer, we worked with a processor, like an 8051 or an 8085, and we wrote some code to go with it. Programmable log? It existed, but those things were too darn expensive for what we called mainstream or mid-range applications. 

Fast forward to today, and you’d be hard pressed to come up with application that doesn’t make use of programmable logic.

In this episode of DevTalk with Rich and Vin, we look at today’s landscape of FPGAs, particularly those that are, in theory, aimed at the mid-range of the market. And we bring in a special guest, Gordon Hands, a Senior Director with Lattice Semiconductor.

Software & OS

Embedded Executive: We Need People Who Can Write Quality Firmware, USA Firmware - Podcast

December 13, 2023

When it comes to writing code, we have a manpower problem. While that’s true for most aspects of the embedded engineering/development space, it’s particularly true for those folks writing firmware, which is one of the most critical, yet least glamorous parts of our profession. What’s the solution? Is it AI, to have the code written for us? That’s one of the potential solutions.  Listen to a few more in this week’s Embedded Executives podcast with Bill Merkel,  Vice President of Business Development at USA Firmware.

Software & OS

DevTalk with Rich and Vin: Do Engineers Understand the Basics of Engineering? - Podcast

December 07, 2023

When content gets posted to Embedded Computing Design that’s latest “The Basics of …” or “XYZ 101,” the content usually gets tons of page views. I always wondered why that was the case. Are our engineers not as knowledgeable as we think? Are they just checking to make sure their assumptions are correct? I decided this would be a good topic for Vin, who teaches classes in some of these basics. Check out this edition of DevTalk with Rich and Vin to see the response.

AI & Machine Learning

Embedded Executive: The Ecosystem For AI Is Ready, Renesas - Podcast

December 06, 2023

When it comes to the ecosystem, particularly around AI, you need all the parts to be available if you want to develop a system. We know that ecosystems forever continue to evolve, but it’s safe to dive into the waters at this point, according to Mohammed Dogar, the Vice President and Head of Global Business Development and Ecosystem at Renesas Electronics.  In this week’s Embedded Executive podcast, we discuss, among other things, how the AI ecosystem has evolved, and what users can expect at this point.

Consumer

Embedded Executive: Wearable Medical Could Be 100M MCUs, Silicon Labs - Podcast

November 29, 2023

Wearable medical devices are poised to take off. I mean, really take off, thanks to a few different drivers, such as the aging population, the pandemic, and some concessions from the insurance companies.
 

Processing

Designing Low-Power HMIs Just Got Easier - Product

November 27, 2023

There’s a lot going on in the background of your design. In fact, in most cases, 90% (or more) of the development time is spent on things other than the HMI. However, it’s that HMI that gets all the attention because it’s the part of the design that the end user actually sees and interacts with.

AI & Machine Learning

It’s No Secret That AI Is Hard - Story

November 15, 2023

Admit it—you’re confused by all the “information” that’s circulating regarding how to design a system with AI. The first thing that must be clear is this: you are not designing an AI system.

Analog & Power

Embedded Executive: Latest PSoC Simplifies Power Management, Infineon - Podcast

November 15, 2023

Developers struggle with how to manage the power in their end devices. There’s obviously a tradeoff between performance and how much/how long to keep components powered up. It’s obviously application-specific, but it’s important to make the right decision.

Debug & Test

NXP’s Top-Side Cooling Helps Shrink 5G Radios - Blog

November 13, 2023

It’s the little things in life, right? In the case of NXP’s new top-side cooling for RF power, that’s exactly right.

Security

Embedded Executive: While Embedded Technology Progresses Slowly, Security Moves Super-Fast, Infineon Technologies - Podcast

November 08, 2023

We talk about security a lot here at Embedded Computing Design. If it’s not the number one subject, it’s certainly in the top three.

Industrial

Video Blog with Infineon Americas President Maher Matta - Podcast

November 03, 2023

Infineon recently held its annual OktoberTech event, where it showcased the company’s vast array of technologies as well as those of its customers. Embedded Computing Design’s Rich Nass sat down with Infineon Americas President Maher Matta to discuss things like sustainability, how to deal with such a wide range of products, and the need for an event like OktoberTech.

Consumer

Tear Down: Redmi Watch 3 - Blog

November 01, 2023

The Redmi design team was able to capture small size and long run times with minimal BOM.

Software & OS

Embedded Executive: We Have an Engineering Shortage - Podcast

November 01, 2023

We have an engineering shortage. Anyone who's familiar with our space wouldn't dispute that. And if you look at the projections, we’re going to need a whole lot more of us going forward. Why is that the case, and more importantly, what are we going to do about it?

Processing

Embedded Executive: The CHIPS Act, Take II, PQSecure - Podcast

October 25, 2023

Quantum computing raises the potential for anything to be hacked, and that includes government systems. Hence, the people behind the CHIPS Act want to make sure that the money that’s used for semiconductor development is being used in the areas that it deems most important.
 

Processing

Embedded Executive: Quantum Computing Is Here Today, Really. Oxford Ionics - Podcast

October 18, 2023

Quantum computing can be a very complex area. Many experts will tell you that it could be as long as a decade before quantum computers actually appear on the scenes.
 

Industrial

Embedded Executive: 5G For Industrial? No Time Soon, Sequans - Podcast

October 11, 2023

If you’re a consumer, 5G is likely in your universe. If you’re working on the industrial side, you’re likely not seeing 5G at all. And it may be many years before it’s even available in limited deployments. Why is that? That’s the question I asked of Olivier Pauzet, the EVP of Strategy for Sequans Communications in this week’s Embedded Executives podcast.

AI & Machine Learning

DevTalk with Rich and Vin: Practical Applications For AI - Podcast

October 11, 2023

Are you wondering what would be considered a practical application for AI at the endpoint (the place where the data is captured)? Well, you’re in luck, because Rich is moderating a panel at Renesas’ AI Live virtual conference that specifically covers that topic. 
 

Analog & Power

Embedded Executive: What Is STMicroelectronics Doing About Sustainability? - Podcast

October 04, 2023

Sustainability continues to be a topic of interest. First, what does sustainability actually mean? Second, what are some of the industry giants doing about it?
 

Software & OS

Steps To Implementing WoA on Advantech Hardware - Story

October 03, 2023

In the first of this on-going blog series, we explained why a developer should consider implementing Windows on Arm (WoA), and in Part II, we talked about why you should be implementing Windows on Arm using Advantech hardware. Here in Part III, we’ll talk about the steps you should take to actually deploy Windows IoT on Advantech Arm-based hardware.

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