Embedded Executive: Defining the SDV, Arm

By Rich Nass

Executive Vice President

Embedded Computing Design

July 17, 2024

Embedded Executive: Defining the SDV, Arm

If the software-defined vehicle (SDV) comes off as planned, life for consumers becomes a whole lot easier. “If” is the key word in that sentence, and there’s tons of debate as to when that might actually happen.
 

To understand what the SDV is—and it means different things to different people—I spoke to Suraj Gajendra, the Vice President of Automotive Products for Arm.

As the IP provider for many of the Tier 1 silicon providers in the automotive space, the company has a big say in what it’ll actually look like and when it’ll happen. Hear what Suraj had to say on this week’s Embedded Executives podcast.

 

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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