In this episode of Embedded Insiders, Krishna Rangasayee, Founder and CEO of SiMa.ai, joins the podcast to discuss advancements surrounding physical AI at the edge. His company is focused on a software-centric Physical AI hardware and software platform, and we dive into some of the trends and challenges in this space. 

Avnet recently surveyed part of its core audience, and the topic was AI’s Impact on Engineering. It doesn’t get much closer to home than that. 

Engineering follows tried-and-tested processes, from proving a concept to building a prototype through early production to mass manufacturing. The development kit has emerged as perhaps the most essential tool used in new product development.

We’re experiencing a rapid shift toward IT applications that include AI. This represents the first stage of unprecedented transformation in the way corporations of all sizes do business. 

In this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey. This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design.

Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria, the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities.

Sometimes a new brand is created for purely marketing reasons, but in the best cases a company can offer real strategic and engineering benefits from reorganizing and creating a new imprint, subsidiary, or product family. A recent important example is now public, and it comes from Avnet.