Contributing Editor

Embedded Computing Design

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

Podcast/Interview Coverage

Sonatus The Garage Podcast

onalytica Interview

Dev Talk with Rich and Vin

Embedded Executive Podcast

Semiconscious Webcast

IEEE Awards Frede Blaabjerg Talks EVS

Atmosic: Embedded Executive: Energy Harvesting Podcast

 

Article Coverage

Embedded AI Isn’t Enterprise AI, and That’s a Good Thing

Tear Down: Google Pixel Watch 4

Protect Your Home from Thieves and Floods

Advantech Teams With AMD To Maximize Performance at the Edge

Tear Down: Noise Luna Ring

 

View additional information

Muck Rack

Articles 1 - 20
Automotive

Embedded Executive: What’s Up With SDVs | Infineon - Podcast

September 16, 2026

The term software-defined vehicle (SDV) is not new, not even close. The technology has been around for a long time, and you could argue it has been in place and in use for a long time. But the vision goes so far beyond what we have seen to date. And to me, that’s pretty disappointing. 

To gauge whether my opinion was accurate and, if so, why that’s the case, I spoke to Andrew Hunter, a Senior Vice President with Infineon Technologies, on this week’s Embedded Executives podcast.

Uncategorized

Embedded Executive: The Engineer’s Interview Process | Webster - Podcast

September 09, 2026

Many engineers have been in their current positions for a long time. In many instances, that’s a great thing. But it could mean that you’re missing out on a great opportunity. That said, where do you turn if you’re “job shopping,” and if you get an interview, what do you do?

Storage

Embedded Executive: Conversation Started With Memory, Led to Making Better Communities | Micron - Podcast

September 02, 2026

Jeremy Werner, the Senior VP and GM of Micron's Core Data Center Business Unit, gave the Keynote Address at the recent Future of Memory and Storage conference.

Processing

DevTalk with Rich and Vin: Comparing Today’s Embedded Systems vs. 25 Years Ago - Podcast

August 31, 2026

The community has been designing embedded systems for a very long time. If we look at one slice of time, say the last 25 years, how have embedded systems changed over the last 25 years? 

The short answer is: immensely. 

Networking & 5G

Low-Cost 4G LTE Security Camera Likely Fits the Bill - Blog

August 31, 2026

When you think about a security camera, Wi-Fi is usually part of the equation, unless your intended location is somewhere remote, like a barn, a construction site, or some other location where there is no Wi-Fi and no practical way to get it there.

Software & OS

Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER - Podcast

August 26, 2026

One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have SEGGER write the apps for you, or you can get an SDK from them and do it yourself. 

I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.

Storage

Embedded Executive: No More Space To Update Your Device? Uh-Oh | Infineon - Podcast

August 19, 2026

Embedded devices get updates and patches on a regular basis. Those updates consist of bug fixes, security vulnerability updates, and lots of other stuff. But at some point, you’re going to run out of memory space for these patches, especially if your system has been in the field for years or even decades. 

So what do you do? 

That's not an easy question to answer, but there is an answer, and that’s what I got from Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.

Processing

DevTalk with Rich and Vin: MCUs Vs. MPUs - Podcast

August 12, 2026

Do you know the difference between a microcontroller and a microprocessor, aka an MCU and an MPU? 

Many people use the terms interchangeably, but that would be inaccurate. But more importantly, when do you use one versus the other in your design? 

That’s the topic Rich and Vin tackle in this episode of DevTalk with Rich and Vin, using the Renesas devices as examples.

Industrial

Embedded Executive: Another Long-Range Networking Standard | Last Mile Semiconductor - Podcast

August 12, 2026

NR+, aka DECT-2020 NR, is a non-cellular 5G wireless technology standard that operates without cell towers or operator subscriptions. It offers private, highly scalable mesh connectivity in the license-exempt 1.9-GHz frequency band for such applications as industrial IoT and industrial automation. 

AI & Machine Learning

Don’t Confuse AI With Machine Learning - Blog

August 07, 2026

I often hear people in our embedded community use the terms artificial intelligence and machine learning interchangeably. The two terms are certainly related, but they're not synonymous. And if you're the engineer responsible for designing an embedded system, understanding the difference can have a significant impact on the hardware you select, the software architecture you build, and ultimately, the system you deliver.

IoT

Embedded Executive: Moving Wireless Standards Forward | CSA - Podcast

August 05, 2026

The Connectivity Standards Alliance (CSA) has a significant task in its hands. As a global body encompassing hundreds of companies, its goal is to create and promote open, universal standards in the wireless space, including (in a big way) the IoT. 

The goal sounds great, but having most of the major suppliers contributing and providing products for all corners of the globe can cause the process to become unwieldy. 

To understand how this group works, and how it is moving forward—which it is clearly doing—I spoke to Tobin Richardson, the CSA’s President and CEO, on this week’s Embedded Executives podcast.

Processing

NXP Showcases the Smart Home Ecosystem - Blog

August 04, 2026

When you’re a semiconductor vendor, it’s not always easy to show off your technology. In most cases, you have to rely on your customers and/or partners to help you out. NXP decided to eliminate that middleman, so to speak, and built its own smart home on its Austin, Texas campus. Obviously, it’s not a real home, but the simulations were close enough that I could easily understand the power of the technology the company was showcasing in each “room” of its house.

IoT

Embedded Executive: Connect Your Low-Power Home Devices With Thread | Thread Group - Podcast

July 29, 2026

We’re seeing new life coming to the Thread standard. If you remember, Thread is part of the IEEE 802.15.4 wireless protocol and operates at very low power. But it doesn’t offer the bandwidth of Wi-Fi. Wi-Fi continues to get better, so I question whether there’s really a need for Thread. 

IoT

Unify Event Shows the CSA Isn’t Just About the Smart Home - Blog

July 22, 2026

When Matter debuted a few years ago, it was hailed as the answer to one of the IoT industry's biggest headaches, namely interoperability. Getting smart home devices from different vendors to work together had become a frustrating experience for both manufacturers and consumers. Matter changed that conversation, at least in theory.

HPC/Datacenters

Embedded Executive: Photonics Can Provide a Needed Boost For Data Centers | NLM Photonics - Podcast

July 22, 2026

It seems like nobody wants a data center in their backyard. In fact, they are starting to be banned completely by some states. But we need them if we are going to move AI technology forward. So, what do we do? 

Security

Protect Your Industrial Network Without a Redesign - Blog

July 17, 2026

Developers know that securing an industrial Ethernet network can be tricky, and the rules continually change. We know that the AES-256 encryption algorithm can serve as a starting point, but it should not be trusted to do the job all by itself. One reason for this is that encryption must be deployed without redesigning an existing network, adding latency, or introducing another appliance that must be managed and maintained.

AI & Machine Learning

Embedded Executive: TinyML Could Get You Over the AI Hurdle | Shawn Hymel - Podcast

July 15, 2026

TinyML is somewhat of a secret to embedded designers, but it shouldn’t be. It could be a relatively simple answer to a very complex problem. 

To understand why developers should know more about it and how it could help them overcome the AI hurdle, I spoke to Shawn Hymel, an embedded systems engineer, educator, and TinyML expert. 

On this week’s Embedded Executives podcast, we get into where TinyML should be deployed and why, and where it shouldn’t.

AI & Machine Learning

DevTalk with Rich and Vin: AI and embedded world North America - Podcast

July 14, 2026

embedded world North America is right around the corner (Sept. 22-24, Anaheim, CA). The topics at the conference are fairly diverse, but many have a common theme, namely, AI. 

Artificial intelligence is creeping into all aspects of our lives, including what and how we design our embedded products. 

To see specifically how this technology integrates with the embedded world program, Rich and Vin sat down with Jason Hallstrom, the Chairman of the Embedded World technical conference. Check out the latest episode of DevTalk with Rich and Vin.

Industrial

Embedded Executive: Keep Your Network Up To Date, Regardless of Its Age | Digi International - Podcast

July 08, 2026

For a host of reasons, it’s important to keep your network up to date. Those reasons include performance, reliability, security standards, and others. But what happens when your network is ancient, in technological terms? 

Processing

DevTalk with Rich and Vin: MCU Architecture Loyalty - Podcast

July 07, 2026

MCU vendors always knew that, regardless of what they might say, it was relatively easy to retain existing customers and quite difficult to get engineers to switch from a competitive architecture. 

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