Embedded Executive: Helping Arm Get Silicon to Market | Synopsys
May 20, 2026
Podcast
For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys.
To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.
Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.
Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.
Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.
Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events. In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.
Nass holds a BSEE degree from the New Jersey Institute of Technology.
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