I’ve said it before and I’ll say it again—John Deere is a technology leader that sells agriculture equipment, not the other way around.

If I learned anything at last week’s John Deere Technology Summit, it’s that this company can go toe-to-toe with any of the technology giants. With the investments in machine vision, AI, EV technology, and so on, it was clear to me that John Deere could likely participate in just about any leading-edge technology application. Kudos to them for sticking to what they do best, and that is mostly agriculture and earth-moving equipment.

On this episode of Embedded Insiders, special guest Dr. Jason Mars, associate professor of computer science at the University of Michigan joins ECD associate editor Tiera Oliver to explore how the next generation of engineers is being educated.

A household name in the U.S., John Deere is a leading manufacturer of agricultural machinery and one of the first companies to commercially mass produce fully autonomous tractors.

John Deere is pushing the envelope in the farming space.

John Deere is obviously a leader in the agriculture space. Most of us know the company for its tractors, and products that are related to farming, etc.