Embedded Executive: Autonomous Farming Equipment, John Deere

By Rich Nass

Executive Vice President

Embedded Computing Design

August 09, 2023

Embedded Executive: Autonomous Farming Equipment, John Deere

I’ve said it before and I’ll say it again—John Deere is a technology leader that sells agriculture equipment, not the other way around.

This week, I spoke to Maya Sripadam, a Senior Product Manager at Blue River Technology, a John Deere Company, about autonomous vehicle design. It’s not automobiles, but it’s certainly related. In some ways, agriculture is easier than automotive autonomy, and in some ways it’s more difficult. Check out this week’s Embedded Executives podcast.


Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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