Automate 2026: Rockwell Automation Demonstrates FactoryTalk Orchestration Software for End-to-End Factory Automation
July 01, 2026
News
Rockwell Automation, Inc. showcased its FactoryTalk Orchestration software at Automate 2026. The solution is engineered to manage material flow and production processes. Visitors to Rockwell’s booth witnessed how Emulate3D digital twin software and OTTO AMRs work alongside the solution to enable more coordinated, end-to-end operations across the plant.
The software is a strategic piece in Rockwell's production logistics strategy that connects automated equipment with enterprise and plant systems to organize processes utilizing real-time production signals.
FactoryTalk Orchestration is built on the FactoryTalk Optix platform and standardizes connectivity across the portfolio, including OTTO autonomous mobile robots (AMRs).
"As manufacturers continue investing in automation and robotics, the opportunity is shifting from deploying individual technologies to coordinating them across the operation," said Ara Surenian, Production Logistics Business Manager at Rockwell Automation. "FactoryTalk Orchestration software is designed to help manufacturers move from fragmented automation toward more connected, autonomous operations."
Benefits:
- Improve throughput and reduce bottlenecks
- Respond faster to disruptions and changing demand
- Simplify operations through real-time orchestration
According to the press release, Rockwell’s Twinsburg, Ohio facility uses the FactoryTalk Orchestration software enabling autonomous operations across key production processes, improving drop-off zone space utilization by 70 percent, and reducing overall material handling space requirements by 50 percent.
For more information, visit rockwellautomation.com.
Chad Cox is the Production Editor at Embedded Computing Design. His responsibilities are centered around content creation, writing and editing, and article research and development. Chad covers industry news and events and is known to interact with various industrial leaders via on-premise visits and online interviews. He is responsible for the digital footprint and dissemination of news via social media posts, advertising creation and the production of newsletters including the Embedded Computing Design’s Daily.
He is well versed in many facets of industrial computing including Edge AI, IoT, Processing, Security, Open Source, and more.
Chad graduated from the University of Cincinnati with a B.A. in Cultural and Analytical Literature and holds a master’s in education.
