Embedded Computing Design

The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats.
 

Maher Matta, the President of the Americas division of Infineon Technologies agreed to join Rich and Vin on this podcast episode. The audience will likely relate to the route taken by Maher, as he came up through the engineering ranks, starting as a bench engineer. As you might expect, there were some bumps and bruises along the way. If you subscribe to the theory that the proof is in the pudding, the evidence is clear—the reign under Maher is working. The company is thriving and is a leader in many of the spaces in which it competes. Hear what Maher had to say about his rise through the ranks.

We’ve talked a lot about the software-defined vehicle. This week, we are discussing the electrification of that same automobile on the Embedded Executives podcast.As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. As Sayeed Ahmed, a director at Infineon Technologies, states, the benefits of doing that are great, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconductor technologies, and so on.

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point.

To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives podcast.

Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software.
 

Phoenix, Arizona – September 2024 – Embedded Computing Design is excited to announce that the upcoming IoT Device Security Conference on November 7th, 2024 will feature a highly anticipated keynote address by Dr. Lily (Lidong) Chen, a renowned mathematician and NIST Fellow.

Avnet’s Embedded Solutions group is undergoing a change, with a new name attached to it. Known as Tria, the group will be responsible for a range of branded hardware modules, boards, and systems and all the software that comes with them. That combines the company’s vast tech support network and state-of-the-art manufacturing capabilities.

Do you know what a software-defined vehicle (SDV) is? You likely have your definition, which may or may not be the “right” definition.

Just getting that baseline is where my discussion started with Ray Notarantonio, Infineon’s Senior Director of Vehicle User Experience in this week’s Embedded Executives podcast. We explored what’s possible with an SDV, when you should expect it, and what’s holding up the various aspects.

Memory technology continues to move along at a healthy pace. Innovations continue to come, and there does not seem to be a slowdown on that horizon. Whether it’s NAND, NOR, or something else, you can expect to see advances in densities, speeds, costs, and so on.

The software-defined vehicle (SDV) requires lots of horsepower, and in many cases, extensive use of AI. Is the world ready for this application? More importantly, are the automakers ready?

This is the avenue I went down with Frantz Saintellemy, the President and CEO of LeddarTech. We discussed the ecosystem, the available products, the activities in different regions, and the prevailing perceptions in this week’s Embedded Executives podcast.