Apple’s Success Encourages the Mobile 3D Sensing Market in Android Phones

By Taryn Engmark

Assistant Editor

Embedded Computing Design

July 11, 2022

News

Apple’s Success Encourages the Mobile 3D Sensing Market in Android Phones
Image Credit: Yole Intelligence

Yole Intelligence’s imaging team has released its annual report, 3D Imaging and Sensing, which provides a comprehensive and up-to-date description and analysis of the ecosystem. It highlights the market dynamics and technological evolution and provides insights into the constraints and challenges of the 3D imaging and sensing industry.

iPhone sales soared in 2021, boosting the total mobile and consumer 3D camera revenue to about US$3.6 billion or 326 million units in 2021, slightly higher than Yole Intelligence’s previous estimates.

There are two main challenges to adopting 3D cameras in Android phones:

  • Cost-effective competitors to 3D cameras for specific apps such as front-facing 3D sensing applications like under-display fingerprint sending.
  • A shortage of applications. If a 3D camera is placed on the rear of the phone, there should be at least one killer application for daily use. But there are only a few AR games or other infrequently used applications.

This latter challenge is what Yole Intelligence thinks is the real reason behind the Android camp’s strategy. Yet, with the continuous increase in the share of Apple’s mobile phones, the penetration rate of 3D sensing in mobile phones is also increasing.

How will Android phones compete when consumers become more aware of and embrace 3D sensing? They will need to deliver the same functionality as Apple and even surpass it, as Huawei has done before, according to the report.

Once Android phones adopt this strategy, 3D sensing will return to Android phones. Honor recently adopted 3D sensing in its flagship phone, the Magic 4 Pro. We assume it is just using it on its flagship models, similar to Apple. As such, Yole Intelligence's imaging team expects the mobile 3D sensor market to reach US$6.6 billion in 2027, with a CAGR of 11.9%.

In addition to mobile phones, 3D sensing is blossoming in other industries. As 3D sensing has temporarily come to a standstill in Android phones, upstream device suppliers or integrators have to work hard to open up other consumer markets in areas such as smart door locks, robot cleaners, and smart fitness.

In 2021, the concept of the metaverse stimulated a new understanding of 3D sensing in the market. The metaverse requires 3D sensing technologies — such as virtualized worlds and digitization — and ways of interacting in virtual worlds, such as eye and lip tracking. This will greatly incentivize more players to participate in developing 3D sensing technology.

In industrial 3D sensing, traditional LiDAR is suitable for topographic and infrastructural applications. With the rise of machine vision, 3D cameras are also performing more delicate and complex work in manufacturing, logistics, and public security, and will continue to grow rapidly.

Automotive 3D sensing for ADAS and DMS is just starting, though its growth is expected to exceed other markets, and the prospects are huge. According to Yole Intelligence’s research, 3D sensing in automotive will go from US$530 million in 2021 to US$3.01 billion in 2027.

For more information, visit www.yolegroup.com.