Hyundai Motor Group Selects NVIDIA DRIVE Infotainment and AI Platform for All Future Hyundai, Kia, and Genesis Models

By Tiera Oliver

Associate Editor

Embedded Computing Design

November 10, 2020


Hyundai Motor Group Selects NVIDIA DRIVE Infotainment and AI Platform for All Future Hyundai, Kia, and Genesis Models

Entire Fleet to Feature Software-Defined and Perpetually Updateable AI User Experiences Starting in 2022.

NVIDIA and Hyundai Motor Group announced that the automaker’s entire lineup of Hyundai, Kia, and Genesis models will come standard with NVIDIA DRIVE in-vehicle infotainment (IVI) systems starting in 2022. From entry-level to premium vehicles, these fleets will feature a software-defined AI user experience that is updateable.

Per Hyundai Motor Group, standardizing on the NVIDIA DRIVE platform for its future models allows for a seamless and continuously enhanced in-vehicle AI user experience. NVIDIA DRIVE includes a hardware and software stack, enabling Hyundai, Kia and Genesis IVI systems to feature audio, video, navigation, connectivity, and AI-enhanced connected car services.

Hyundai Motor Group has been working with NVIDIA since 2015, with the Genesis GV80 and G80, featuring a IVI system powered by NVIDIA DRIVE. The companies have also been collaborating to create an advanced digital cockpit for release in late 2021. This announcement takes the relationship further with Hyundai Motor Group standardizing on NVIDIA DRIVE for its entire fleet of vehicles, marking the automaker’s commitment to integrating the capacity to support future apps and features.

Enabling a Connected Car Operating System

NVIDIA will enable Hyundai Motor Group to roll out its new connected car operating system (ccOS) across future models. Developed in-house by Hyundai Motor Group, the new ccOS will bring together the data generated by the vehicle and its network of sensors, as well as external connected car data centers.

ccOS also incorporates an integrated architecture for a new connected car service platform, or ccSP, which is an open platform enabling a wide range of partners to provide relevant services to owners.

Hyundai Motor Group will announce more details surrounding its upcoming IVI and ccOS capabilities in line with future vehicle announcements.

For more information, visit:

Tiera Oliver, Associate Editor for Embedded Computing Design, is responsible for web content edits, product news, and constructing stories. She also assists with newsletter updates as well as contributing and editing content for ECD podcasts and the ECD YouTube channel. Before working at ECD, Tiera graduated from Northern Arizona University where she received her B.S. in journalism and political science and worked as a news reporter for the university’s student led newspaper, The Lumberjack.

More from Tiera