Five Minutes With Larry Wall, CEO, Eurotech
October 28, 2015
Video
Embedded Computing Design
Five Minutes With… Larry Wall, CEO, Eurotech
Eurotech designs the building blocks for Industrial IoT systems. You've heard that one before. They're one of many (emphasis on "many") companies in this arena. In this Five Minutes With…segment, I asked Eurotech's CEO Larry Wall how he can stand out amongst the competition, which is stiff and getting stiffer.
His response has to do with a system-level approach that includes all the software. More precisely, it's where software meets firmware meets operating system meets sensor and so on. He claims that's their strength, and what makes his company stand out.
The other aspect Wall stressed was the need to future-proof, and the ability to be in the game for the long haul, and not just to make some quick money and get out. I admit that last part was a bit of fresh air.
var Hubs = window.Hubs || {}; Hubs.recommendation = {"enabled":true,"isRecommendationFound":null,"id":46698,"isInternalRule":false,"isAiRule":true,"recommendationAiContent":"all_streams","recommendationAiStreams":[],"source_collection_id":0,"template":{"max_items_to_display":8,"max_item_age":365,"enable_panel":0,"panel_top_auto":1,"panel_top_pixels":20,"panel_delay":0,"override_next":1,"label_recommended":"Recommended","hide_publish_date":0}};
×
// Called when a Parent Window of an Embedded IFrame has Initial Load Data function g_iFrameLoadDataCallback(loadData) { $('window').trigger('loadData', [loadData]); }
// Called when a Parent Window of an Embedded IFrame is Scrolled function g_iFrameScrollCallback(scrollTop, offsetTop, viewportX, viewportY) { $('window').trigger('scroll', [scrollTop, offsetTop, viewportX, viewportY]); }
'search' : { 'enabled' : true, 'labels' : { 'home' : 'Home', 'videos' : 'Videos', 'blogs' : 'Articles & Blogs', 'docs' : 'White Papers & Publications', 'social' : 'Social', 'recent' : 'Recent Searches', 'noItems' : 'No Items Found', 'noItemsStream' : 'No Items Found in this Stream', 'seeMore' : 'See more', 'searchEntireHub' : 'Search the rest of the Hub', 'searchAllContent': 'All Content', 'searchPlaceholder':'Search' }, 'maxRecents' : 5 },
'isMobile' : false, 'isEmbedded' : false, 'isEmbeddedTile' : false,
'labOptions' : {"topMenu":false,"permHeader":true,"noHeader":true,"hideBanner":false,"highlightFirst":false,"stickyFooter":true,"flipbookBreakOut":false,"linkBreakOut":false,"loadByButton":false,"navAlwaysTop":true}, 'embedOptions' : {"hideHeader":false,"hideBanner":false,"hideFooter":false,"hidePrimaryNav":false,"hideSecondaryNav":false,"linkBreakOut":false,"revealBehaviour":"fade"}, 'knownUser' : {"Mailchimp":0,"Hubspot":0,"Eloqua":0,"Marketo":0,"Pardot":0,"Acton":0}, 'eloquaFirstPartyCookies' : 0, 'mapIntegrations' : ["Marketo"], 'integrationsToTrackViews' : ["Marketo"], 'disableUfMetrics' : false, 'pageType' : Hubs.PAGE_TYPE_ITEM, 'bombora' : true, 'analyticsCodes' : ['UA-91807-34'], 'enableDebugger' : false, 'itemPreviewButtonLabel': 'Continue Reading...', 'externalApiUrl': 'https://v2.api.uberflip.com', 'isPreventAnalyticsCollectionEnabled': false, 'privacyGroups': [], });
/* Get uuid - used to pass back to bombora as our main identifier of this visitor */ window.getBomboraUuid = function() { return ''; };
/* Get page id - used to pass back to bombora as the item being viewed */ window.getBomboraUrlId = function(){ var env = 'production'; var $infoDiv = $('#page-type-identifier'); var item = { type : $infoDiv.attr('data-page-type'), collectionId : $infoDiv.attr('data-collection-id'), id : $infoDiv.attr('data-item-id') };
if(item.type === 'PAGE_TYPE_HUB'){ return env + '||' + Hubs.Config.hubId; } else if(item.type === 'PAGE_TYPE_COLLECTION'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId; } else if(item.type === 'PAGE_TYPE_ITEM'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId + '||' + item.id; } };
// Bombora tracking script (function (w,d,t) { _ml = w._ml || {}; _ml.eid = '52079'; // Uberflip ID -- DO NOT CHANGE _ml.fp = w.getBomboraUuid(); _ml.cid = w.getBomboraUrlId(); _ml.informer = { callback: function () { //call back when profile is loaded //data is loaded in _ml.us }, enable: true }; var s, cd, tag; s = d.getElementsByTagName(t)[0]; cd = new Date(); tag = d.createElement(t); tag.async = 1; tag.src = 'https://ml314.com/tag.aspx?' + cd.getDate() + cd.getMonth(); s.parentNode.insertBefore(tag, s); })(window,document,'script');
})(document,"script","munchkin",300000); } loadMarketoTracking();
function appendDCLink(){ $('.cta').each(function( i ){ var dataCtaId = $(this).attr('data-cta-id'); //Find CTA ID for targeting if (dataCtaId == '306999'){ //the ID of the Link CTA you're targeting var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/r/renesas/ra-mcus"; //the redirect on the link you're setting up var concatLink = ctaLink + "?" + dcLink; //concatenation of DC link tracking code and redirection code $(this).find('a').attr('href', concatLink); //append to href of appropriate CTA } else if (dataCtaId == '332336') { // DigiKey August 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/t/toshiba-semi-and-storage/low-power-discrete-semiconductors-for-the-iot"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '338033') { // DigiKey September 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/s/sitime/oscillator-selection#osc-type%7CTabs1"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '342073') { // DigiKey Oct 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/x/xilinx/zynq-ultrascale-mpsoc-zcu102-evaluation-kit"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } }); }
/* Replace "Learn More" with "Read white paper" only one white paper stream */ function replaceText(selector, text, newText, flags) { var matcher = new RegExp(text, flags); $(selector).each(function () { var $this = $(this); if (!$this.children().length) $this.text($this.text().replace(matcher, newText)); }); }
function sponsoredTiles() { $('li[data-tags*="sponsored"]').addClass('sponsored'); $('.tile.sponsored').each(function(){ var $this = $(this); if($(this).find('.sponsored-label').lengthSponsored'); } }); }
function webcastTiles() { $('li[data-source-stream-id="773047"].tile').addClass('webcast'); $('.tile.webcast').each(function(){ var $this = $(this); if($(this).find('.webcast-label').lengthWebcast'); } }); }
function bloatedTiles() { $('.tile.with-img').each(function(){ var $this = $(this); if(($(this).find('h3.h3like').height()+$(this).find('h4').height())>132) { $(this).addClass('bloated'); } }); }
//data-source-stream-id="424317" function replaceAllText() { replaceText('.tile.single[data-source-stream-id="738160"]>a.view', 'Read Article', 'Read news story', 'g'); //data-source-stream-id="738160" replaceText('.stream-424317 .tile.single>a.view', 'Read Article', 'Read white paper', 'g'); replaceText('.tile.stream-613287>a.view, .tile[data-source-stream-id="613287"]>a.view', 'Read Article', 'Listen to Podcast'); replaceText('.tile.sponsored>a.view', 'Read Article', 'Learn More', 'g'); replaceText('.tile.stream-773047>a.view', 'Read Article', 'Register for Webcast', 'g'); replaceText('.tile.stream-7405615>a.view', 'Read Article', 'REGISTER', 'g'); }
$('html').ajaxStop(replaceAllText);
function onLoadOrChange($this){ sponsoredTiles(); webcastTiles(); bloatedTiles(); appendDCLink();
if($('meta[name="title"][content^="Sponsored:"]').length>0) { $('.level-three').first().addClass('sponsored'); } else if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('sponsored') > -1) { $('.level-three').first().addClass('sponsored'); } $('.level-three.sponsored').prepend('
if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('slide show') > -1) { $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/jquery-ui-1.12.1-uniqueId.min.js').done(function(){ $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/waypoints.min.js').done(function(){ var waypoints = $('.entry h2').uniqueId().waypoint({ handler: function(direction) { console.log(this.id+' (h2 hit)'); ga('send', 'pageview', window.location.pathname + '#slide'+this.id); } }) }); }); }
if(Hubs.appInstance.itemType != 'uberflip' && $('.entry iframe[src*="soundcloud"]').length 0 && $('meta[itemprop="image"]').attr('content').length > 11) { //$('.level-three .entry-wrapper').prepend('
var disqus_shortname = 'embedded'; var disqus_identifier = '292843209'; var disqus_url = 'https://www.embedded-computing.com/youtube-videos-embedded/five-minutes-with-larry-wall-ceo-eurotech';
var disqus_config = function () { this.page.url = disqus_url; this.page.identifier = disqus_identifier; };
(function() { var d = document, s = d.createElement('script');
s.src = '//' + disqus_shortname + '.disqus.com/embed.js';
s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })();