You would think that security would be a good thing. However, that’s not always the case. In fact, almost 50% of developers say that security hampers their design, making for longer times to market. And in some cases, it’s the cause of a product never making it to market at all.

That is unacceptable. A lot of the problems stem from a lack of education. While too many developers fear security, it’s more a “fear of the unknown.” It does not have to be hard. In fact, if you have the right tools at your disposal and you implement the proper techniques right from the get-go, it’s fairly simple.

In this Embedded Solutions Video, Haydn Povey, the CEO of Secure Thingz and General Manager of Embedded Security Solutions at IAR Systems, explains why fears persist, and what can and should be done about them. The fears are real and frankly, they should be. But putting that fear to work for you can result in a design that really is safe and secure.