TI Advances Driver Assistance Technology to Monitor Blind Spots and Safely Avoid Collisions

By Tiera Oliver

Assistant Managing Editor

Embedded Computing Design

January 04, 2022

News

TI Advances Driver Assistance Technology to Monitor Blind Spots and Safely Avoid Collisions

In an effort to move autonomous driving and vehicle safety forward, Texas Instruments (TI) announced an expansion of its automotive offerings that can help automakers improve how advanced driver assistance systems (ADAS) sense objects.

TI’s new AWR2944 radar sensor adds to the company’s extensive portfolio of analog and embedded processing products and technologies, giving automotive engineers more tools that can fuel vehicle innovation. The increased ability to quickly detect objects, monitor blind spots, and efficiently navigate turns and corners paves the way for automakers to achieve their vision of a collision-free future.

The 77-GHz AWR2944 radar sensor can help automakers meet these safety regulations and provides radio frequency performance in a small form factor – approximately 30% smaller compared to radar sensors today. The AWR2944 sensor integrates a fourth transmitter to provide 33% higher resolution than existing radar sensors, enabling vehicles to detect obstacles more clearly and avoid collisions. In addition, the new sensor’s unique hardware supported by Doppler division multiple access (DDMA)-based signal processing improves the ability to sense oncoming vehicles at distances up to 40% farther away.

Empowering automakers to develop vehicles with increased visibility of their surroundings, TI’s solutions for ADAS include high-performance integrated system-on-chip radar sensors, highly efficient edge artificial intelligence processors, and automotive-qualified power-management ICs (PMICs) such as the LP87745-Q1 low-noise, multi-rail PMIC for radar monolithic microwave processors.

Automakers can jump-start their designs by purchasing the AWR2944 evaluation module (AWR2944EVM), which is available on TI.com for $549. The AWR2944 is priced at $23.95 in 1,000-unit quantities. Multiple payment and shipping options are available on TI.com.

Tiera Oliver is the assistant managing editor at Embedded Computing Design. She is responsible for web content editing, product news, and story development. She also manages, edits, and develops content for ECD podcasts, including Embedded Insiders.

She utilizes her expertise in journalism and content management to oversee editorial content, coordinate with editors, and ensure high-quality output across web, print, and multimedia platforms. She manages diverse projects, assists in the production of digital magazines, and hosts company podcasts by conducting in-depth interviews with industry leaders to deliver engaging and insightful discussions.

Tiera attended Northern Arizona University, where she received her bachelor's in journalism and political science. She was also a news reporter for the student-led newspaper, The Lumberjack. 

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