Embedded Insiders Podcast ? Keeping an eye on connected devices with data categorization

By Rich Nass

Executive Vice President

Embedded Computing Design

By Brandon Lewis


Embedded Computing Design

August 09, 2017

"Data categorization" is helpful in support business of intelligence applications, but it's also an elegant way of monitoring the behavior of devices to reveal potential cyber attacks.

"Data categorization" is helpful for analyzing information in IoT environments to support business intelligence applications, but it's also an elegant way of monitoring the behavior of devices to determine whether they are being used as part of a potential cyber attack. 

In this week's Embedded Insiders podcast, Rich Nass and Brandon Lewis welcome Jeff Finn, CEO of data categorization and security firm Zvelo. After some banter, Jeff describes how monitoring traffic coming from embedded, IoT, and network infrastructure devices with a snippet of source code can help security professionals categorize these systems based on their expected behavior, and issue cloud-based alerts when parameters are broken. 

The three also give thoughts on recent legislation from the U.S. Senate that attempts to standardize security in the Internet of Things.

This episode is brought to you by the Trusted Computing Group.

Topics include:

  • IoT
  • Cybersecurity
  • DDoS
  • Data categorization
  • Senate legislation


Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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Brandon is responsible for guiding content strategy, editorial direction, and community engagement across the Embedded Computing Design ecosystem. A 10-year veteran of the electronics media industry, he enjoys covering topics ranging from development kits to cybersecurity and tech business models. Brandon received a BA in English Literature from Arizona State University, where he graduated cum laude. He can be reached at [email protected].

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