Who needs Oculus? PNI puts sensor fusion to work in "poor man's" virtual reality

By Brandon Lewis

Editor-in-Chief

Embedded Computing Design

January 13, 2015

Here was another pretty awesome showcase - a piece of card-board and a Nexus 5 phone that coalesced into a virtual reality platform. Okay, it's not ex...

Here was another pretty awesome showcase – a piece of card-board and a Nexus 5 phone that coalesced into a virtual reality platform. Okay, it’s not exactly that simple, but Becky Oh of PNI Sensors Corporation explained how a simple phone hack, some sensor fusion algorithms, a Google Cardboard kit, and a couple Google Play apps can save gamers a couple hundred bucks off the Oculus price tag. Sure, the experience may not be quite up to par with Zuck’s recently acquired gaming systems, but give the dev community some time and we’ll see what they come up with.

Continuing the battle for the developer, Oh also showed off a wearable watch dev kit that includes a gyroscope, accelerometer, magnetometer, and pressure sensors from PNI, a full blown SDK, and a 3D printed band that the company hopes will reduce barriers to entry for app developers. She hopes that by providing a path to connectivity and data analytics, members of the sensor community can open the door to the next round of killer apps.

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Brandon Lewis, Technology Editor

Brandon is responsible for guiding content strategy, editorial direction, and community engagement across the Embedded Computing Design ecosystem. A 10-year veteran of the electronics media industry, he enjoys covering topics ranging from development kits to cybersecurity and tech business models. Brandon received a BA in English Literature from Arizona State University, where he graduated cum laude. He can be reached at [email protected].

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