Pixelworks, TCL Communication Extend Partnership: Bringing Display Performance to New Smartphones
April 06, 2020
Pixelworks and TCL Communication announced the companies have extended its collaboration to further advance the display capabilities and performance of its smartphone lineup.
Pixelworks and TCL Communication announced the companies have extended its collaboration to further advance the display capabilities and performance of its smartphone lineup. The TCL 10 Pro, 10L, and 10 5G are the first phones developed under the partnership.
The partnership serves to address challenges by working on end-to-end display performance optimization that takes advantage of Pixelworks’ portfolio of advanced mobile processor and software technologies, HDR tone mapping, SDR-to-HDR conversion, high efficiency color calibration, sharpness and contrast enhancement.
Ambient light and tone adaptive display features will also be a focus of the partnership to preserve overall picture quality and clarity in all kinds of lighting environments.
Features of TCL’s 10 Pro, 10L, and 10 5G phones include:
• HDR Tone Mapping for authentic, cinematic picture quality that
exposes up to 1 billion shades of color
• Real-time SDR-to-HDR conversion to enable an HDR-like experience across virtually all
video and gaming content
• Picture Clarity Enhancements that include superior contrast and sharpness that expose
hidden details, with an adaptive display that preserves image quality with changes in