Five Minutes With Ray Zinn, former (longtime) CEO of Micrel
December 16, 2015
Video
Embedded Computing Design
×
Five Minutes With…Ray Zinn, former (longtime) CEO of Micrel
Ray Zinn was the CEO of a very successful Silicon Valley tech company, with an emphasis on "very." I asked Ray how he was able to achieve that, through extremely turbulent times in our industry. His response was not the pie in the sky answer you'd expect from someone in the C suite, but it was down to the real numbers. This is a blueprint others may want to take notice of.
We also discussed some of the hard lessons that Ray learned along the way, most of which still apply to today's economies.
Previous Video
Five Minutes With… Tracy Rees, President and CEO, Intrinsyc Technologies
Intrinsyc provides development kits for design engineers. Currently, they focus on Qualcomm's Snapdragon pl...
Next Video
Five Minutes With… Kaveh Azar, President, CEO, and Founder of Advanced Thermal Solutions
People often take thermal issues for granted, or hope that those issues will simply go away on their own. W...
var Hubs = window.Hubs || {}; Hubs.recommendation = {"enabled":true,"isRecommendationFound":null,"id":46698,"isInternalRule":false,"isAiRule":true,"recommendationAiContent":"all_streams","recommendationAiStreams":[],"source_collection_id":0,"template":{"max_items_to_display":8,"max_item_age":365,"enable_panel":0,"panel_top_auto":1,"panel_top_pixels":20,"panel_delay":0,"override_next":1,"label_recommended":"Recommended","hide_publish_date":0}};
×
// Called when a Parent Window of an Embedded IFrame has Initial Load Data function g_iFrameLoadDataCallback(loadData) { $('window').trigger('loadData', [loadData]); }
// Called when a Parent Window of an Embedded IFrame is Scrolled function g_iFrameScrollCallback(scrollTop, offsetTop, viewportX, viewportY) { $('window').trigger('scroll', [scrollTop, offsetTop, viewportX, viewportY]); }
'search' : { 'enabled' : true, 'labels' : { 'home' : 'Home', 'videos' : 'Videos', 'blogs' : 'Articles & Blogs', 'docs' : 'White Papers & Publications', 'social' : 'Social', 'recent' : 'Recent Searches', 'noItems' : 'No Items Found', 'noItemsStream' : 'No Items Found in this Stream', 'seeMore' : 'See more', 'searchEntireHub' : 'Search the rest of the Hub', 'searchAllContent': 'All Content', 'searchPlaceholder':'Search' }, 'maxRecents' : 5 },
'isMobile' : false, 'isEmbedded' : false, 'isEmbeddedTile' : false,
'labOptions' : {"topMenu":false,"permHeader":true,"noHeader":true,"hideBanner":false,"highlightFirst":false,"stickyFooter":true,"flipbookBreakOut":false,"linkBreakOut":false,"loadByButton":false,"navAlwaysTop":true}, 'embedOptions' : {"hideHeader":false,"hideBanner":false,"hideFooter":false,"hidePrimaryNav":false,"hideSecondaryNav":false,"linkBreakOut":false,"revealBehaviour":"fade"}, 'knownUser' : {"Mailchimp":0,"Hubspot":0,"Eloqua":0,"Marketo":0,"Pardot":0,"Acton":0}, 'eloquaFirstPartyCookies' : 0, 'mapIntegrations' : ["Marketo"], 'integrationsToTrackViews' : ["Marketo"], 'disableUfMetrics' : false, 'pageType' : Hubs.PAGE_TYPE_ITEM, 'bombora' : true, 'analyticsCodes' : ['UA-91807-34'], 'enableDebugger' : false, 'itemPreviewButtonLabel': 'Continue Reading...', 'externalApiUrl': 'https://v2.api.uberflip.com', 'isPreventAnalyticsCollectionEnabled': false, 'privacyGroups': [], });
/* Get uuid - used to pass back to bombora as our main identifier of this visitor */ window.getBomboraUuid = function() { return ''; };
/* Get page id - used to pass back to bombora as the item being viewed */ window.getBomboraUrlId = function(){ var env = 'production'; var $infoDiv = $('#page-type-identifier'); var item = { type : $infoDiv.attr('data-page-type'), collectionId : $infoDiv.attr('data-collection-id'), id : $infoDiv.attr('data-item-id') };
if(item.type === 'PAGE_TYPE_HUB'){ return env + '||' + Hubs.Config.hubId; } else if(item.type === 'PAGE_TYPE_COLLECTION'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId; } else if(item.type === 'PAGE_TYPE_ITEM'){ return env + '||' + Hubs.Config.hubId + '||' + item.collectionId + '||' + item.id; } };
// Bombora tracking script (function (w,d,t) { _ml = w._ml || {}; _ml.eid = '52079'; // Uberflip ID -- DO NOT CHANGE _ml.fp = w.getBomboraUuid(); _ml.cid = w.getBomboraUrlId(); _ml.informer = { callback: function () { //call back when profile is loaded //data is loaded in _ml.us }, enable: true }; var s, cd, tag; s = d.getElementsByTagName(t)[0]; cd = new Date(); tag = d.createElement(t); tag.async = 1; tag.src = 'https://ml314.com/tag.aspx?' + cd.getDate() + cd.getMonth(); s.parentNode.insertBefore(tag, s); })(window,document,'script');
})(document,"script","munchkin",300000); } loadMarketoTracking();
function appendDCLink(){ $('.cta').each(function( i ){ var dataCtaId = $(this).attr('data-cta-id'); //Find CTA ID for targeting if (dataCtaId == '306999'){ //the ID of the Link CTA you're targeting var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/r/renesas/ra-mcus"; //the redirect on the link you're setting up var concatLink = ctaLink + "?" + dcLink; //concatenation of DC link tracking code and redirection code $(this).find('a').attr('href', concatLink); //append to href of appropriate CTA } else if (dataCtaId == '332336') { // DigiKey August 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/t/toshiba-semi-and-storage/low-power-discrete-semiconductors-for-the-iot"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '338033') { // DigiKey September 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/s/sitime/oscillator-selection#osc-type%7CTabs1"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } else if (dataCtaId == '342073') { // DigiKey Oct 2020 var ctaLink = $(this).find('a').prop('href'); // var dcLink = "https://www.digikey.com/en/product-highlight/x/xilinx/zynq-ultrascale-mpsoc-zcu102-evaluation-kit"; var concatLink = ctaLink + "?" + dcLink; $(this).find('a').attr('href', concatLink); } }); }
/* Replace "Learn More" with "Read white paper" only one white paper stream */ function replaceText(selector, text, newText, flags) { var matcher = new RegExp(text, flags); $(selector).each(function () { var $this = $(this); if (!$this.children().length) $this.text($this.text().replace(matcher, newText)); }); }
function sponsoredTiles() { $('li[data-tags*="sponsored"]').addClass('sponsored'); $('.tile.sponsored').each(function(){ var $this = $(this); if($(this).find('.sponsored-label').lengthSponsored'); } }); }
function webcastTiles() { $('li[data-source-stream-id="773047"].tile').addClass('webcast'); $('.tile.webcast').each(function(){ var $this = $(this); if($(this).find('.webcast-label').lengthWebcast'); } }); }
function bloatedTiles() { $('.tile.with-img').each(function(){ var $this = $(this); if(($(this).find('h3.h3like').height()+$(this).find('h4').height())>132) { $(this).addClass('bloated'); } }); }
//data-source-stream-id="424317" function replaceAllText() { replaceText('.tile.single[data-source-stream-id="738160"]>a.view', 'Read Article', 'Read news story', 'g'); //data-source-stream-id="738160" replaceText('.stream-424317 .tile.single>a.view', 'Read Article', 'Read white paper', 'g'); replaceText('.tile.stream-613287>a.view, .tile[data-source-stream-id="613287"]>a.view', 'Read Article', 'Listen to Podcast'); replaceText('.tile.sponsored>a.view', 'Read Article', 'Learn More', 'g'); replaceText('.tile.stream-773047>a.view', 'Read Article', 'Register for Webcast', 'g'); replaceText('.tile.stream-7405615>a.view', 'Read Article', 'REGISTER', 'g'); }
$('html').ajaxStop(replaceAllText);
function onLoadOrChange($this){ sponsoredTiles(); webcastTiles(); bloatedTiles(); appendDCLink();
if($('meta[name="title"][content^="Sponsored:"]').length>0) { $('.level-three').first().addClass('sponsored'); } else if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('sponsored') > -1) { $('.level-three').first().addClass('sponsored'); } $('.level-three.sponsored').prepend('
if(typeof $this.currentItemTags == 'string' && $this.currentItemTags.length > 0 && $this.currentItemTags.indexOf('slide show') > -1) { $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/jquery-ui-1.12.1-uniqueId.min.js').done(function(){ $.getScript( 'http://cloud2.opensystemsmedia.com/share/JS/waypoints.min.js').done(function(){ var waypoints = $('.entry h2').uniqueId().waypoint({ handler: function(direction) { console.log(this.id+' (h2 hit)'); ga('send', 'pageview', window.location.pathname + '#slide'+this.id); } }) }); }); }
if(Hubs.appInstance.itemType != 'uberflip' && $('.entry iframe[src*="soundcloud"]').length 0 && $('meta[itemprop="image"]').attr('content').length > 11) { //$('.level-three .entry-wrapper').prepend('
for(i = 1; i li[data-collection-id="321558"] a').each(function(){ var text = $(this).text().split(' '); if(text.length '+text[1]+''; $(this).html( text.join(' ') ); }); } $(document).ready(replaceAllText); }
// GDPR stuff function showEUFields(ctaId, selectorType) { let $OSMOptInSpan = $('[data-cta-id=' + ctaId + '][data-mapping="insightTechOptIn"] + span'), $OSMOptIn = $('[data-cta-id=' + ctaId + '][data-mapping="insightTechOptIn"]'), $GDPROptInSpan = $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"] + span'), $GDPROptIn = $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"]'), $countrySelector = $('[data-cta-id=' + ctaId + '][data-mapping="country"]'), $labelOnlyText = $('.label-only-text');
// Only if UL WhitePaper CTA (for now) if(ctaId === 272928) { // console.log('Not in beside CTA');
// First, hide all the EU fields... $OSMOptInSpan.hide(); $OSMOptIn.hide(); // EU Intel opt-in (check)
$GDPROptInSpan.hide(); $GDPROptIn.hide(); // EU partner opt-in (check)
$labelOnlyText.html('By submitting this form, I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies.');
$countrySelector.addClass('thisone');
$(document).on('change', '.thisone', function() {
var selectedCountry = $(this).val();
if(selectedCountry !== 'United States') { // *** In EU ***
// Change subscribe label to be EU-specific $GDPROptInSpan.html("I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies."); // EU Subscribe to Partner (check)
// Change general disclaimer to EU version $labelOnlyText.html('');
// Show GDPR-specific fields $OSMOptInSpan.show(); $OSMOptIn.show(); // EU Intel opt-in (check)
$GDPROptInSpan.show(); $GDPROptIn.show(); // EU partner opt-in (check)
// console.log("In EU: " + selectedCountry); } else { // *** Not in EU ***
// Hide GDPR-specific fields $OSMOptInSpan.hide(); $OSMOptIn.hide(); // EU Intel opt-in (check)
$GDPROptInSpan.hide(); $GDPROptIn.hide(); // EU partner opt-in (check)
// Change general disclaimer to non-EU version $labelOnlyText.html('By submitting this form, I agree to receive periodic emails from UL LLC (UL) containing best practices, education, industry research, news, updates and promotions related to UL’s products and services. I understand that I can unsubscribe at any time and agree to UL’s Online Policies.');
// console.log("Not in EU: " + selectedCountry); } }); } }
Hubs.onLoad = function(){ onLoadOrChange(this); $('.nav-toggle').addClass('wide').append('
Hubs.onPageChange = function(){ onLoadOrChange(this); dataLayer.push({'event': 'page_change'}); }
Hubs.onResize = function() { dataLayer.push({'event': 'page_resize'}); }
Hubs.onItemsLoaded = function(){ sponsoredTiles(); bloatedTiles(); dataLayer.push({'event': 'items_loaded'}); console.log('Items loaded, page '+(this.collectionState[Object.keys(this.collectionState)[0]].page+1)); ga('send', 'pageview', window.location.pathname + '#page'+(this.collectionState[Object.keys(this.collectionState)[0]].page+1)); }
Hubs.onCtaActivate = function(ctaId){ var selectorType, hasListingPage = $body.hasClass('listing-page'), hasHubPage = $body.hasClass('hub-page');
if (hasListingPage === true || hasHubPage === true){ selectorType="li" } else if (hasListingPage === true){ selectorType = "div"; }
showEUFields(ctaId, selectorType);
if(ctaId !== 148493 || ctaId !== 272928) { $('[data-cta-id=' + ctaId + '][data-mapping="Europe_OptIn__c"] + span').html("I want to receive emails about webinars, white papers or products and offers from OpenSystems Media & partners."); }
if(ctaId === 213420) { $('[data-cta-id=' + ctaId + '][data-mapping="ibmemployees"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinemail"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinphone"]').prop( "checked", true ); $('[data-cta-id=' + ctaId + '][data-mapping="iBMoptinpost"]').prop( "checked", true ); } }
$(document).scroll(function() { if($(document).scrollTop() > 320) { $('.left-nav').removeClass('blocked-by-hero'); } else { $('.left-nav').addClass('blocked-by-hero'); } });
const $body = $('body');
const eu_countries = [ "Austria", "Italy", "Belgium", "Latvia", "Bulgaria", "Lithuania", "Croatia", "Luxembourg", "Cyprus", "Malta", "Czech Republic", "Netherlands", "Denmark", "Poland", "Estonia", "Portugal", "Finland", "Romania", "France", "Slovakia", "Germany", "Slovenia", "Greece", "Spain", "Hungary", "Sweden", "Ireland", "United Kingdom" ];
var disqus_shortname = 'embedded'; var disqus_identifier = '341101323'; var disqus_url = 'https://www.embedded-computing.com/five-minutes-with/five-minutes-with-ray-zinn-former-longtime-ceo-of-micrel-4';
var disqus_config = function () { this.page.url = disqus_url; this.page.identifier = disqus_identifier; };
(function() { var d = document, s = d.createElement('script');
s.src = '//' + disqus_shortname + '.disqus.com/embed.js';
s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })();