Embedded Executive: Jeff Chou, CEO, Sonatus

By Rich Nass

Executive Vice President

Embedded Computing Design

August 10, 2022

Embedded Executive: Jeff Chou, CEO, Sonatus

Many applications today are “software-defined.” Until recently, I would not have used that term to describe an automobile, but I’ve since been set straight.



In this this week’s Embedded Executives podcast I spoke to Jeff Chou, the CEO and founder of Sonatus, who gave me his definition of the software-defined automobile and explained why it’s far better to handle these functions in software versus hardware.

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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