Continental and Elektrobit Bring First Automotive Supplier In-Vehicle Integration of Amazon’s Alexa Custom Assistant

By Tiera Oliver

Associate Editor

Embedded Computing Design

June 18, 2021


Continental and Elektrobit Bring First Automotive Supplier In-Vehicle Integration of Amazon’s Alexa Custom Assistant
(Image courtesy of Elektrobit)

Continental and Elektrobit (EB), announced the first in-vehicle integration of Alexa Custom Assistant, a comprehensive solution that lets automakers access Alexa’s advanced AI to create their own branded, intelligent assistants.

The collaboration brings together Continental’s automotive electronics and EB’s software, integrating Alexa Custom Assistant into Continental’s Cockpit High Performance Computer with software and integration services provided by EB.

The integration of Alexa Custom Assistant into a production vehicle is designed to provide automakers with the solution as part of a fully integrated digital cockpit, giving them insights into the solution‘s in-vehicle value proposition and enabling the discovery of novel use cases. 

With Alexa Custom Assistant, various custom experiences can be programmed into the vehicle, enabling a natural dialogue between the driver, custom assistant, and Alexa to fulfill the driver’s request. Alexa’s advanced AI ensures each request is routed to the assistant that can provide a suitable experience. For example, if a customer asks Alexa to roll down a car window, or why their check engine light is on, the request will be routed to the brand’s assistant. If a customer asks the brand’s assistant to play an audio book, the request will be routed to Alexa. Automakers can even customize their brand’s assistant with a wake word, voice, and capabilities – providing customers the benefits of an intelligent assistant that is their product and services expert, while coexisting and cooperating with Alexa.

Continental and EB’s in-vehicle integration of Alexa Custom Assistant will be demonstrated at Alexa Live, Amazon’s free virtual education event for the Alexa developer community. Automakers are invited to join the session live at 10:15 am PT on July 21, by registering here:

This engagement is an extension of EB’s existing, multi-year relationship with Amazon as an integrator of Alexa in vehicles. EB previously showcased cockpit software integration with Amazon at both CES 2019 and CES 2020.

For more information visit: Elektrobit

Tiera Oliver, Associate Editor for Embedded Computing Design, is responsible for web content edits, product news, and constructing stories. She also assists with newsletter updates as well as contributing and editing content for ECD podcasts and the ECD YouTube channel. Before working at ECD, Tiera graduated from Northern Arizona University where she received her B.S. in journalism and political science and worked as a news reporter for the university’s student led newspaper, The Lumberjack.

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