Electronica Adding Extra Impetus to the Industry Megatrends

By Enrico Corti

Vice President - EMEA Sales


November 05, 2018


Electronica  Adding Extra Impetus to the Industry Megatrends

With companies such as ON Semiconductor showcasing their ideas, technologies, devices and integrated systems solutions, Electronica will be more exciting than ever this year.

There are some really exciting megatrends in the electronics industry right now. They are both demanding and driving innovation in all areas of the sector – active components, passives, hardware, software, sensing, Emech, design tools... all of these and more are reaping the benefits of major evolution, perhaps even revolution, in automotive, the Internet of Things (IoT) and other areas such as wearables and mobile healthcare (mHealth).

Against a backdrop of these megatrends and companies such as ON Semiconductor showcasing their ideas, technologies, devices and integrated systems solutions to serve them, Electronica will be more exciting than ever this year. The scale and diversity of Electronica gives the sector a real ‘shot in the arm,’ and the information gathering, collaboration, awareness and education it fosters will help add further momentum to areas of rapid growth.

Differentiation and catching the eye is the name of the game for exhibitors at Electronica. ON Semiconductor’s 400 square metre booth will aim to do this with interactive demos and plenty of on-stand expertise to explain what is going on. There will also be one or two surprises for visitors to see and experience.

In the automotive space, as the world marches with increasing pace and purpose toward pure electric powertrains and driverless vehicles, ON’s semiconductor devices and sensing technologies that address megatrends within vehicle electrification, autonomous driving and lighting technology will be very high profile.

The IoT, with its huge potential and almost limitless application possibilities, will again be a major focus for many at Electronica. ON Semiconductor will showcase various IoT applications targeted toward smart homes/buildings, smart cities, industrial automation and medical applications on node-to-cloud platforms featuring ultra-low power connectivity, sensing and power management solutions.

A further key area for the electronics sector is power conversion and motor control. Energy efficient semiconductor solutions are central to successful designs in this area, supporting the ability of the world to move toward cleaner, more reliable and cost-effective products and infrastructure – crucial given the latest assertions regarding global warming from scientists and other experts. ON Semiconductor’s products in this market enable designers to work on the revolutionary changes required to make homes, businesses, factories and transportation systems both green and efficient.

Electronica is not only a meeting place for the world’s electronics sector, but also a powerful driving force for innovation, especially in the areas that fall under the bold banner of ‘megatrends’ – enjoy the show!

For more information about ON Semiconductor at Electronica, including multiple speaking engagements in forums and on panels, visit www.onsemi.com/electronica.

Enrico Corti, joined ON Semiconductor as the vice president of sales EMEA following the acquisition of AMI Semiconductor in 2008. With over 20 years of experience in the microelectronic sector, he supports strategic sales for WW accounts based in EMEA and EMEA regional and channel sales. Enrico and his team of eight direct reports also support the techincal field, solution engineer centre and regional marcom. Enrico earned his degree in applied micro-electronics from the University of Padova, Italy and has been a member of the Institute of Electrical and Electronics Engineers (IEEE) since 1988.