Embedded Executive: François Baldassari, CEO and Co-Founder, Memfault

By Rich Nass

Executive Vice President

Embedded Computing Design

July 21, 2021

Embedded Executive: François Baldassari, CEO and Co-Founder, Memfault

Firmware testing is often performed in a vacuum, aka a perfect environment in a lab. When taken out to the real world, the product may or may not perform as expected due to a variety of factors.

To try and combat that, Memfault has designed a test platform that allows for testing in the field. And to get started, you can download the tool for free. To learn more about the pluses and minus of this technology, check out this week’s Embedded Executives podcast with François Baldassari, the CEO and Co-Founder of Memfault.


Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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