Embedded Executive: AI Is Hard. It’s OK To Ask For Help | Ceva

By Rich Nass

Executive Vice President

Embedded Computing Design

September 10, 2025

Podcast

Embedded Executive: AI Is Hard. It’s OK To Ask For Help | Ceva

Designing a device that incorporates AI can be daunting, for a good reason—it’s very complex. When you push that design out to the Edge, it brings in even more challenges, both on the hardware and software sides of the equation. 

To understand what these challenges are and where a designer can turn for help, I spoke to Amir Panush, the CEO of Ceva, on this week’s Embedded Executives podcast. He addresses these issues on a regular basis and has a good understanding of what a designer needs to know.

 

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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