Marketer's guide to Sensors Expo 2018
June 08, 2018
Your guide to increasing exposure, driving leads, booth traffic and outshining your competitors at Sensors Expo.
Sensors Expo, taking place June 26th-28th at the McEnery Convention Center, in San Jose, brings together over 6,400 professionals and leading experts to discuss sensor technology. Event coverage includes Embedded, Industrial IoT, Energy Harvesting, Wearables, IoT, Wireless, Machine Learning, AI, Measurement, MEMS, Optical Sensing, Sensor Applications and more.
Exhibitors at the show are planning their booth strategies, giveaways, presentations, and new product launches to drive awareness, exposure, and eventually, sales.
Here are a few tips as you prepare for Sensors Expo to drive maximum exposure and return on investment.
- Top Things to See at Sensors Expo and In-Booth Videos. Time to plan your marketing. Embedded Computing Design features our Top Things to See at Sensors Expo featuring the latest products. It will be emailed to more than 30,000 engineers the day the show opens plus it will also be featured on Facebook and Twitter.
- Sensors 2018 In-Booth Video
Our content team will shoot a 1-3 minute In-Booth video at your booth at Sensors Expo. All videos will be featured on our home page, our Radar E-newsletter, our YouTube Channel and on social.
Reminder: Email us 2-3 talking points to prepare our team!
View our Sensors Expo Video Channel: https://www.youtube.com/playlist?list=PLvXwWVorXszC8Dl7f52RhiMBadRSJfqHE
View our IoT Weekly E-newsletter: http://promos.opensystemsmedia.com/?iot_design=iot-design-weekly-04-28-2017-cloud-networking
You should also plan your email campaigns pre-show, during and post-event as well. If you need some assistance with your marketing plans, drop us an email. We have over 25,000 engineers in our IoT database.
3) Time to get social. You can view everything going on at Sensors Expo on Twitter. You can follow them at https://twitter.com/SensorsExpo or follow the hashtag #Sensors18 to see what vendors and attendees are talking about. You can also follow https://twitter.com/embedded_comp for live coverage of the show as well.
Here are a few tips to make the most impact with your tweets and social posts:
- Always include #Sensors18 and if applicable other hashtags such as #iiot #iot #wearables #sensors #industry40 #MEMS #ml #ai #machinelearning #wireless #embedded and #industrial
- Remember to include applicable images
- Include your booth number
- Announce your giveaways or contests and mention the participants’ and winners’ Twitter handle.
- Post photos from the show or integrate live video via Facebook live or periscope; you can also post video blogs to YouTube
- Create your own fun hashtag and encourage attendees to use to use it for free swag
- Feature your social accounts on your booth bags, stickers, and handouts
- Use as many social platforms as you can to post your content (Facebook, Twitter, YouTube, LinkedIn, Google+)
- You should post at least 4-5 times per day to stay relevant.
- Follow and network with others using #SensorsExpo to expand your reach.
- Use Twitter ads and Facebook boosted posts to extend your reach beyond your audience.
- Remember to use YouTube!
- Start posting on social at least one week before the event and one week after the event.
- Remember to download the TU Automotive app for IOS and Android.
4. Think search engine optimization (SEO). SEO needs to be part of your equation. When we think about the engineer’s journey from gathering information to purchasing, content must be available to validate the engineer’s decision. Everything you do on your own site as well as beyond your site is incorporated into how Google ranks your pages. Thus, having links that point back to your site helps drive your SEO.
5. Keywords are key. Your sales team and field application engineers (FAEs) get lots of questions, complaints, challenges, and specific words that engineers use to search for products and technologies. Use these words in the content you produce and try to create content from an end-user perspective including sensors, industrial, iot, industry 4.0, IIoT, wearables, machine learning, ai and more.
6. Blogs and content. Create content that labels you as the expert, but also keep in mind that it should aid your sales team in their sales process. Sales representatives can reference this collateral when courting prospective buyers. Blogging is always available on Embedded Computing Design at www.embedded-computing.com.
7. Submit your news. Make sure not only to post news on your own site and share it on social, but post it on publishers’ sites as well. Some tradeshows share contact information of editors attending the show and have press room’s where press releases and new product announcements can be left. You can always submit press releases to Military Embedded Systems and Embedded Computing Design free of charge at http://opensystemsmedia.com/submit/news?rid=18957D.92229126.96.36.1994W45897
To book an appointment or press briefing, contact Patrick Hopper, President, OpenSystems Media at [email protected]
To contact our editor, Brandon Lewis at [email protected]