Road to Embedded World: EW North America

By Rich Nass

Contributing Editor

Embedded Computing Design

May 26, 2022

Blog

Road to Embedded World: EW North America
Image Provided by embedded world 2022

This week’s Road to Embedded World takes a different twist, in that we are previewing an event that’ll take place on site—but you needn’t be in Nuremberg, Germany to witness it. In fact, it’s designed for engineers who are not on site, and produced at a time that’s easily digestible for people in North America.

Dubbed as Embedded World North America, the program will be available online on Tuesday, June 21, from 11:00AM ET until 5:00PM ET. Some of the presenters will be in the studio in Nuremberg, along with yours truly, and some will be presenting virtually from the desktops in some other part of the world.

Here is the full run-down:

  • High-Performance Interconnects for Embedded AI/ML, Matthew Burns, Samtec, Inc.​
  • Managing Large-Scale AIoT Deployments at the Edge, Pooja Venkatesh, SmartCow
  • Protecting Industrial Systems Against Sophisticated Attacks, Preeti Khemani, Connectivity Standards Alliance (CSA)
  • Plan for Systems to be Compromised, Ian Ferguson, Lynx Software Technologies
  • Embedded IoT Security - The Right Solution for the Right Problem, Kimberly Dinsmore, Renesas Electronics
  • The Edge-Cloud Symbiosis in the IoT, Lalitha Suryanarayana, Infineon Technologies
  • The Technologies Driving Connected Automobiles: V2X, 5G, WiFi 6, Security, and Edge Analytics, Tawfeeq Ahmad, iWave Systems
  • Cloud-Native Mixed Critical Automotive System Development, Girish Shirasat, Arm
  • Offer “Always On” Functionality Without Breaking the Power Budget, Amol Borkar, Cadence
  • Power Efficient Embedded Processing, Shola Slough, onsemi
  • Ultra-Low-Power IoT Asset Tracking, Karthik Ranjan, Semtech
  • Design Systems That Seamlessly Adjust to Varying Wireless Protocols, Houman Zarrinkoub, MathWorks

I hope to “see” you there.

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

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