Embedded Executive: A Fresh Approach to AI | VSORA

By Rich Nass

Executive Vice President

Embedded Computing Design

February 11, 2026

Podcast

Embedded Executive: A Fresh Approach to AI | VSORA

There are many different ways to look at the tangled web of AI. For example, tackling from the inference perspective is one way of looking at the puzzle, as not everyone is doing that. 

One vendor, who may have a leg up, is VSORA, who claims to "make AI more accessible, efficient, and sustainable than ever.” That sounds like a tall order, but a great move to reaching that goal is to bring along someone who’s actually climbed the mountain before. In this case, that would be Sandra Rivera, a long-time Intel veteran and recent CEO of Altera, and now the Chairwoman of the Board at VSORA. Sandra was my guest on this week’s Embedded Executives podcast.

 

Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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