Embedded Executive: Get All Your AI In One Place | Analog Devices

By Rich Nass

Contributing Editor

Embedded Computing Design

November 05, 2025

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Embedded Executive: Get All Your AI In One Place | Analog Devices

There are lots of semiconductor vendors that do a great job of providing AI hardware. But unfortunately, for many of them, their offerings end there, requiring developers to source software and tools from multiple sources. It’s no secret that designing a system with AI is complex enough. Having to go to different vendors for different pieces just adds multiple layers of complexity. 

Analog Devices is taking a different tack, where they are providing just about everything the developer needs, thanks to its CodeFusion Studio, which includes an IDE, a software development kit, and coding tools. 

Hear more about it on this week’s Embedded Executives podcast, where I spoke to Rob Oshana, Analog Devices’ Senior Vice President of Software and Digital Platforms.

 

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

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