Embedded Executives: Jason Clarke, Founder, VP, Crank Software

By Rich Nass

Contributing Editor

Embedded Computing Design

January 29, 2020

Podcast

Embedded Executives: Jason Clarke, Founder, VP, Crank Software

Rich Nass sits down with Jason Clarke, the founder and vice president of Crank Software, in this weeks Embedded Executives

 

Like the case with many software products, there are a host of free design tools available for things like GUI development. Crank Software is one vendor that sells such tools. So the obvious question for me was, why should I pay for tools if I can get them for free? This was the first of many questions I asked of Jason Clarke, the founder and vice president of Crank Software in this week’s Embedded Executives podcast.

Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.

Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.

Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.

Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events.  In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.

Nass holds a BSEE degree from the New Jersey Institute of Technology.

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