Embedded Executive: Kirk Wehby, COO, Smith

By Rich Nass

Executive Vice President

Embedded Computing Design

June 29, 2022

Embedded Executive: Kirk Wehby, COO, Smith

For starters, Smith is the largest electronics distributer that I have never heard of. They are a multi-billion-dollar company. One of the strengths of the company is ensuring that its products are real (as opposed to counterfeits). 



That’s harder than it sounds, but vital to a developer. As we know, fake parts likely don’t provide the same operating characteristics as real parts. To understand how Smith tackles this process, I spoke to the company’s COO, Kirk Wehby in this week’s Embedded Executives podcast.



Richard Nass’ key responsibilities include setting the direction for all aspects of OSM’s ECD portfolio, including digital, print, and live events. Previously, Nass was the Brand Director for Design News. Prior, he led the content team for UBM’s Medical Devices Group, and all custom properties and events. Nass has been in the engineering OEM industry for more than 30 years. In prior stints, he led the Content Team at EE Times, Embedded.com, and TechOnLine. Nass holds a BSEE degree from NJIT.

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