Embedded Executive: Richard Lind, CEO, IAR Systems
June 15, 2022
![Embedded Executive: Richard Lind, CEO, IAR Systems](https://data.embeddedcomputing.com/uploads/resize/320/200/external/data.embeddedcomputing.com/uploads/articles/primary_images/1655308751.jpg)
Richard Lind is about seven months into his role as CEO of IAR Systems, one of the leaders in embedded development tools.
One of his biggest competitors has a huge advantage—their tool is free! Or is it really? That’s the question I asked of Richard, and he had a very interesting response in this week’s Embedded Executives podcast.