Embedded Executive: Robert Bielby, Sr. Dir. of Automotive System Architecture, Micron
November 10, 2021
Podcast
When designing your embedded system, the storage subsystem is not always at the top of the priority list.
Depending on your system, that may be okay. But if you’re designing for automotive applications, that’s one way to get yourself in hot water. In this week’s Embedded Executives podcast, I talked to Robert Bielby, Micron’s Senior Director of Automotive System Architecture, to understand why the memory subsystem needs to move up the list, potentially way up.
Robert Bielby, senior director of automotive system architecture, leads the systems architecture team responsible for Micron’s overall strategy and product definition for the Automotive Division business group. Before joining Micron in 2016, Robert spent more than 30 years in systems, semiconductor and solutions businesses holding various engineering and executive roles at Kodak, Altera, LSI Logic and Xilinx. Most recently, Robert was vice president of the consumer, automotive and broadcast markets at Xilinx where he led the creation of their automotive business and growth to become #2 in the advanced driver assistance systems (ADAS) market. Robert brings a wealth of experience at the system level in architecture, strategy, vertical marketing and product planning roles. Robert has authored multiple articles on broad industry topics and holds 28 patents in the areas of channel coding, digital signal processing and programmable logic devices.
Rich Nass is a regular contributor to Embedded Computing Design. He has appeared on more than 500 episodes of the popular Embedded Executive podcast series, and is a regular contributor to the Embedded Insiders podcast.
Rich has been in the engineering OEM industry for more than 35 years, and is a recognized expert in the areas of embedded computing, Edge AI, industrial computing, the IoT, and cyber-resiliency and safety and security issues. He writes and speaks regularly on these topics and more.
Rich is currently the Liaison to Industry for the Embedded World North America Exhibition and Conference, and has held similar positions with the global Embedded World Conference and Exhibition.
Previously, Rich was the Brand Director for UBM’s award-winning Design News property. Prior to that, he led the content team for UBM Canon’s Medical Devices Group, as well all custom properties and events. In prior stints, he led the Content Team at EE Times, handling the Embedded and Custom groups and the TechOnline DesignLine network of design engineering web sites.
Nass holds a BSEE degree from the New Jersey Institute of Technology.
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