Renesas and LUPA Accelerate Automotive Smart Camera Development with Open Platform Turnkey Solutions

By Tiera Oliver

Associate Editor

Embedded Computing Design

March 01, 2021


Renesas and LUPA Accelerate Automotive Smart Camera Development with Open Platform Turnkey Solutions

 Jointly-Developed Open Camera Platform Designed to Shorten Time to Mass Production of Euro NCAP, C-NCAP, and L2+ Applications

Renesas announced the EagleCAM module, an open front camera solution, featuring Renesas’ R-Car V3H and R-Car V3M system-on-chip (SoC) devices. The all-in-one scalable camera platform targets the latest Euro NCAP and C-NCAP requirements, such as automatic emergency braking, forward collision warning, lane keeping assist, and traffic sign recognition. The jointly-developed solutions enables OEMs and Tier 1s to differentiate and extend their offering by integrating their proprietary or third-party software that adds additional driving features.

Per the company, most smart camera solutions on the market today take a black box solution approach, making it challenging for OEMs and Tier 1s to address changing market demands and slowing down development. With EagleCAM featuring R-Car SoCs, Renesas and LUPA introduce an open turnkey solution that delivers perception while shortening time to market and reducing the bill of materials (BOM) costs.

Based on Renesas’ proven R-Car SoCs, EagleCAM supports low- to high-end front camera applications with extensions for surround view, driver monitoring, and augmented reality. In addition to the R-Car SoCs, EagleCAM also includes Renesas’ automotive power management ICs (PMICs) to further reduce BOM costs. With the recent update of the R-Car V3H, the new solutions benefit from CNN performance of up to 3.7 TOPS, ASIL-C capability of the real-time domain and camera support of up to 8 Megapixels. EagleCAM features a pre-validated hardware design, shortening the time required to reach mass production. Customers can access perception stacks that offer ideal turnaround time or stacks based on technologies, allowing them to achieve an suitable fit for their application needs.

The EagleCAM camera featuring R-Car SoCs are available now from LUPA.

For more information on EagleCAM, visit:

For more information on EagleCAM featuring Renesas’ R-Car SoCs, visit:

Tiera Oliver, Associate Editor for Embedded Computing Design, is responsible for web content edits, product news, and constructing stories. She also assists with newsletter updates as well as contributing and editing content for ECD podcasts and the ECD YouTube channel. Before working at ECD, Tiera graduated from Northern Arizona University where she received her B.S. in journalism and political science and worked as a news reporter for the university’s student led newspaper, The Lumberjack.

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